Karyukai Japanese Geisha Makeup

1. KaryukaiJapanese Geisha Makeup Dena Gonzales Stephanie Meyer Julie Ortega

2. EarthCreation Story • The first gods summoned two divine beings into existence • Izanagi (male) • Izanami (female) • Both were commanded to create the first land • They were given a halberd, a two-hand pole weapon, to churn the seas below the bridge between heaven and earth • The drops of salty water formed the land as it fell, and they made the island their home

3. EarthLand Mass • Located off the Eastern edge of Asia, Japan is comprised of four main islands with other smaller islands nearby in the Pacific Ocean • The land area of Japan 377,835 sq km (slightly smaller than California)

5. EarthEthnic Population Concentration • Japan consists of the following ethnicities: • Japanese 98.5%, Koreans 0.5%, Chinese 0.4%, other 0.7% • Population: 125 million (nearly half the U.S. population)

6. HEIAN PERIOD 平安時代 (794 – 1195) • Confucianism • Buddhism • Kokin Wakashū • Saburau “to wait upon or accompany a person in the upper ranks of society ”

7. EDO PERIOD 江戸時代 (1603 – 1868) • Military dictatorship under Tokugawa Ieyasu • internal peace, political stability, and economic growth • China and Dutch East India • Strong codes of behavior • Clothes, social, marriage • Samurai Class • bushido “the way of the warrior”

8. EDO PERIOD 江戸時代 (1603 – 1868) • Chonindo “the way of the townspeople” • diligence, honesty, honor, loyalty, and frugality • Math, Astronomy, Engineering, Medicine • Leisure time • Quality art and workmanship • Ukiyo – ideal fashion and entertainment

9. ValuesConfucianism • Teachings of Confucius impacted moral and political aspects of the culture • Confucianism is not a religion • Set of ethical/political tools that emphasized: • Filial piety • Respect to elders • Social obligations • Rules of courtesy • Over many centuries, it developed into an overarching set of moral laws

10. ValuesConfucianism • Confucius stressed a set of rules that all should respect. • If people followed these rules, social relationships would become harmonious. • Doing so also required a heightened sensitivity from the rulers and the ruled. It required benevolence and tolerance, of putting oneself in the shoes of others.

11. ValuesConfucianism • Confucius stated the golden rule well before the Christians: "What you do not wish upon yourself, do not impose on others."

12. Values • Modern Japan exhibits many characteristics of a well-functioning Confucian society. • However, it claims mostly Buddhist religious followings.

13. Culture • Several waves of immigration from Asia, Europe, North America, and nearby Pacific islands, followed by a heavy importation of culture from China, developedaculture distinctively different from other Asian cultures.

14. Culture • Important aspects of Japanese culture: • Face is a mark of personal dignity and means having high status with one's peers • Can be taken away, lost, or earned • Maintaining harmonious relationships • Politeness; express disagreements indirectly • Working for the universal good rather than individual good

15. Culture • Since the Japanese strive for harmony and are group dependent, they rely on facial expression, tone of voice and posture to tell them what someone feels. • Geisha must stand confidently and cannot cry or perspire from heat or nervousness.

16. Culture • Ikebana is the Japanese art of flower arrangement. It has gained widespread international fame for its focus on harmony, color use, rhythm, and elegantly simple design. • The simplistic characterization of the Ikebana is also evident in the colors of geisha makeup.

17. Form • Tools • Bamboo brush • Wax/Oil • Snow white face • Rice-flour powder • Pat face with sponge • Thick eyebrows • Charcoal

18. Form • Eyes • Red and black • Crimson lips • Sallflower juice • Sugar • Blacken teeth

19. Function • Geishas are often seen as the center of original Japanese culture, or the last protectors of the old values and visual art. • Geisha was an institution of safety - with geishas, samurais and people could talk about their worries.

20. Function • The geisha's appearance changes throughout her career. • Maikos wear the distinctive red under kimono and thick white makeup, while older geisha wear more sophisticated, less flashy style. • The older geisha has the experience and charm, so she does not require additional compensation for lack of skill.

21. Facilitation • "Gei" means arts or performance in Japanese. "Sha" means people. • Geisha are traditional female entertainers accomplished in arts. • Some training includes: • Singing/Dancing • Flower arrangement • Tea ceremony • Calligraphy • Conversation

22. Facilitation • Before WWII, young girls were sold to geisha houses by their parents. • After WWII, girls were given a choice between a normal career and a life as a geisha. • They lived with the okami, or headmistress, which they sometimes referred to as okaasan, or mother.

23. Facilitation • Geisha girls and women are trained in a number of traditional skills performing mainly at teahouses, restaurants and private parties. • When men hire geisha to entertain at a party it may be necessary to: • Sing and Dance • Play an instrument such as a drum or flute • Speak about politics • Explain the rules of a drinking game • Give off flirtatious signals

24. Facilitation • Geisha's makeup, hair, clothing and manner are calculated to indulge a man's fantasy of the perfect woman. • Men pay huge sums of money to have geisha attend to their every whim. • A true geisha is successful because she projects a sense of unattainable perfection. • In a time when Japanese wives were excluded from public life in general, geisha were the women who could play the role of attentive female at business gatherings

25. Resources • http://en.wikipedia.org/wiki/Japanese_mythology#Creation • http://mmtaylor.net/Literacy_Book/DOCS/pt3.html • https://www.cia.gov/library/publications/the-world-factbook/print/ja.html • http://www.onmarkproductions.com/html/japanese-confucianism.html • http://www.syl.com/hb/japanesemakeupandtheartofthegeisha.html • http://www.kwintessential.co.uk/resources/global-etiquette/japan-country-profiles.html • http://gojapan.about.com/cs/japanesegeisha/a/geisha1.htm • http://gallery.sjsu.edu/oldworld/asiangate/floating_world/geishal3.html • http://people.howstuffworks.com/geisha1.htm • http://www.immortalgeisha.com/makeup_01.php

26. Triangulation • The product we’re creating, including both the makeup and the store, is tied to the values held by traditional Japanese, which also tie to Japanese-Americans. • It is an organic makeup product with SPF that comes in simple, natural colors; like black for eyeliner and mascara, red and pink for lips, and different shades of tan and beige for foundation and concealer. • The store has an open and airy feel, utilizing the value of nature to create a simplistic, yet effective quality. It is made to feel like you are entering a different world from the chaotic one outside the walls of the store.

27. Target • The target market for our geisha-inspired makeup product is women, ages 22-50. • Because the older geisha wore less makeup as an indicator of their level in their geisha career, we wanted to include older women in our target market, as our product is simple and health-conscious. • Also, it’s important that younger women are introduced to simpler, healthier variations of makeup.

28. Taste Brand Name • Karyukai, which means, “flower in a willow world,” is the name of our product. It is symbolic of beauty in chaos. Packaging and Design • The design for the product is simple and natural. The color is a light green, wood grain color, with, Karyukai written in white lettering on the front and a white bamboo design on the side. The colors and design represent the simplicityof the product.

29. Taste Price • Low priced products • Basic foundation, powder, and lip and eye colors will range from $8-15 • Services including facials and makeup applications will range from $20-30. Advertising and Media Theme • Media Plan to focus on naturalist aspect • Health conscious. SPF make-up • Advertising through television commercials • purity and relaxation • To attract our Japanese clients we plan on placing full page ads in Asian magazines such Audrey

30. Retail Merchandising • The out side of the building will have a very open feel, with huge windows and a skylight. • The front of the store will have light wood floors and natural toned colors for the walls and display fixtures. • There will be art of geisha women and a poster of the Confucius saying “What you do not wish upon yourself, do not impose on others.” We will also play shamisen music (a three string banjo).

31. Store Layout • The front is also where all the products will be including, skin care, facial makeup, lipsticks, eyeliners, and other beauty products. • There will be shelves displaying the product and also round fixtures on the floor. • There will be an application counter where women can have their makeup done for them by our trained makeup artists. Facial/ Massage Chairs Tatami Mat PRODUCT Application Counter Cashier Deals PRODUCT Product Product PRODUCT

32. Store Layout Continued… • The back of the store is where we will give spa facials; the room will be dark and relaxing, with waterfalls running. • There will be nine black leather massage chairs where our customers will sit while they receive their facials. In the center of the floor where a tatami mat will be to drink tea. • The facials will cater to individuals or parties of up to thirteen people. Customers will receive robe and slippers to wear while receiving their facials. • The walls and doors will be made of rice paper and will resemble these two photos.