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DeCA Update. Mr. Patrick B. Nixon Director and CEO. 2007 Pacific Basin Training Event & Expo. DeCA's Vision: Patrons, Workforce, Stakeholders Raving Fans. Relevant. Recognized. Responsive. Relevant. Sales Growth $4,587.4 FYTD July vs. $4,496.2 in
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DeCA Update Mr. Patrick B. Nixon Director and CEO 2007 Pacific Basin Training Event & Expo
DeCA's Vision: Patrons, Workforce, Stakeholders Raving Fans Relevant Recognized Responsive
Relevant Sales Growth $4,587.4 FYTD July vs. $4,496.2 in July FYTD 2006 (up $91.2M; +2.0%) Benefit Value 32% in FY 2006 vs. 30% Goal Annual savings for family of four: $3,064 Annual savings for individual: $1,063 Patron Satisfaction 4.23 vs. 4.61 - (+9.0%) ACSI for CY 2006 is 77 vs. Supermarket Industry 75 DeCA was second only to PUBLIX supermarkets Cornerstone of Quality of Life
Relevant - Hawaii Sales 2006: $212.4 million $179.5 million FYTD July vs. $177.2 million in July FYTD 2006 (up $2.3M; +1.3%) Contracts Total contractor reimbursement: $4.5 million Employees Total employed: 2,030 Annual payroll: $23.7 million Economic Impact Local produce—150 line items, 5.8 million pounds, $6.8 million (25% of total) $28.2 million total Cornerstone of Quality of Life
Relevant Promotes: Recruitment, Readiness, Retention Recruit the individual—retain the family Community focal point Outreach Family Day
Recognized Supermarkets DeCA Avg. Sales per Week $506,968 $297,496 Avg. Sales per Week $506,968 $297,496 Weekly Dollar Sales per Sq. Ft. of Sales Area $16.15 $ 7.12 Weekly Dollar Sales per Sq. Ft. of Sales Area $16.15 $ 7.12 Avg. Transaction $60.76 $30.86 Avg. Transaction $60.76 $30.86 Avg. Sq. Ft. per Store 31,392 34,147 Avg. Sq. Ft. per Store 31,392 34,147 Avg. Number of SKU’s 16,829 45,000 Avg. Number of SKU’s 16,829 45,000 Inventory Turns 22.1 15.3 Inventory Turns 22.1 15.3
Recognized “Clean Audit Opinion” Fifth Consecutive Year Highest score in DoD for FY 2006 Annual Statement of Assurance for Internal Controls Average energy use per sq. ft. 10% above the “Energy Star” rating for supermarkets
Recognized Best customer identity theft protection Latest encryption in DoD Strong firewalls and intrusion detection protect confidential data Annual FISMA and Privacy Act compliance certification
Responsive Scholarship program Applications: 39,927 Recipients: 3,532 Dollars awarded: $5,506,000 Voter Assistance & Military One-Source Spouse & family member hiring 38% employment
Responsive • DeCA Dietitian • Promote DeCA as Nutritional Leader • Partnership with DoD • Partnership with TRICARE • DoD Nutrition Committee • “Ask a Dietitian” on www.commissaries.com • “Its Your Choice, Make It Healthy” Campaign • Regional commercial grocer application
Responsive - Hawaii Hawaiian Food Show Opportunity for made in or unique to Hawaii products Manufacturers, brokers and distributors display, sample and present to commissary and exchange buyers and decision makers 1998 to present 993 new items introduced to commissary shelves 40 new companies/contracts 2007 show Larger facility to accommodate exhibitor demand Doubling past years’ participation from 50 to 100
Responsive Key initiatives Workforce of the Future (WoF) National Security Personnel System (NSPS) Commissary Advanced Resale Transaction System (CARTS) DeCA Enterprise Business System (DEBS)
Responsive Individualized Shopping Experience Nutritional leader Creating a sense of community Exciting shopping experience Brand name recognition World class perishables Speed to shelf on new items Pantry loading or grab & go Store of the Future
Delivering a World Class Benefit! Naval Station San Diego – Store of the Future We Said We'd Do It and We Did!!