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Colonial Williamsburg 8 June 2000

Colonial Williamsburg 8 June 2000. Pentium III 800MHz: $42,893.00/# Hermes Scarf: $1,964.29 Saving Private Ryan on DVD: $874.75 Mercedes-Benz: $18.98 Hot-rolled steel: $0.19 Source: Fortune (3.20.00).

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Colonial Williamsburg 8 June 2000

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  1. Colonial Williamsburg8 June 2000

  2. Pentium III 800MHz: $42,893.00/#Hermes Scarf: $1,964.29Saving Private Ryan on DVD: $874.75Mercedes-Benz: $18.98Hot-rolled steel: $0.19Source: Fortune (3.20.00)

  3. Forget > Learn“The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out.”Dee Hock

  4. C.E.O. to C.D.O.

  5. The [New] Ge WayDYB.com

  6. “Change the rules before somebody else does.”Ralph Seferian, VP, Oracle

  7. Brand InsideBrand Org!

  8. RR on “Assetless” [J.B.] Sara Lee“The most profitable businesses in the future will act as knowledge brokers, linking insights into what’s available with insights into the customer’s individual needs and preferences.”

  9. Buzzsaw.comBuilders, Owners, Architects, Contractors, Suppliers$4T industry5,300 commercial bldg. projects’ specs on-line; +70 per day

  10. These are …L.A.D.T.I.R.S.**Life-and-death-total-industry-reinvention-struggles

  11. Brand InsideBrand Work!

  12. “Reward excellent failures. Punish mediocre successes.”Phil Daniels, Sydney exec

  13. “Every project we take on starts with a question: How can we do what’s never been done before?”Stuart Hornery, CEO, Lend Lease

  14. “Steve Ross had a wonderful philosophy: People get fired for not making mistakes.”Bob Pittman

  15. The greatest dangerfor most of usis not that our aim istoo highand we miss it,but that it istoo lowand we reach it.Michelangelo

  16. Characteristics of the “Also Rans” “minimize risk” “respect the chain of command” “support the boss” “make budget” Source: Fortune on “most admired global corporations” (10/26/98)

  17. Brand InsideBrand Talent!

  18. Issue Y2KThe Great War for Talent!

  19. “Our business needs a massive transfusion of talent. And talent, I believe, is most likely to be found among non-conformists, dissenters and rebels.”David Ogilvy

  20. Talent = Brand

  21. Brand OutsideContext:No “Commodities”!

  22. Quality Not Enough!“While everything may be better, it is also increasingly the same.”Paul Goldberger on retail, “The Sameness of Things,” The New York Times

  23. “The ‘surplus society’ has a surplus of similar companies, employing similar people, with similar educational backgrounds, coming up with similar ideas, producing similar things, with similar prices and similar quality.”Kjell Nordstrom and Jonas Ridderstrale,Funky Business

  24. Brand OutsideStrategy 1:Lead the Customer!

  25. “The customer is a rear view mirror, not a guide to the future.”George Colony, Forrester Research“If you worship at the throne of the voice of the customer, you’ll get only incremental advances.”Joseph Morone, President, Bentley College

  26. Good = Bad/ 1 of 30,000“We are crazy. We should do something when people say it is ‘crazy.’If people say something is ‘good’, it means someone else is already doing it.”Hajime Mitarai, Canon

  27. Brand OutsideStrategy 2:UseE-Commerce toRe-inventthe Business!

  28. ?????$35,000,000.

  29. Dell’s Web sales … daily

  30. I-24 to 1-28: BizRate.com Online Shopping Index [Consumer Goods]52 Weeks: +622%Source: The Industry Standard/02-00

  31. Tomorrow Today: Cisco!90% of $14.4B(Cisco Connection ONLINE)Save $500M(service and tech support)C.Sat e >> C.Sat HCustomer Engineer Chat Rooms/CollaborativeDesign ($1B “free” consulting)

  32. Service Call Center$300.00 per transaction to $1.50Savings: $550,000,000.00Source: Ralph Seferian, Oracle [part of O’s $1B saving – on a rev. base of $9B; $1B addnl this year]

  33. Welcome toD.I.Y. Nation!“Changes in business processes will emphasize self service. Your costs as a business go down and perceived service goes up because customers are conducting it themselves.” Ray Lane, Oracle

  34. Shop in your UnderwearSource: SM’d logo for www.ae.comae = American Eagle Outfitters

  35. Anne Busquet/ American ExpressNot: “Age of the Internet”Is: “Age of Customer Control”

  36. The Supply Side …The Age of the ChoiceboardThe War of the ChoiceboardsSource: Adrian Slywotzky, HBR 1-2/2000 [<1%]

  37. W.W. Grainger*2X phone/fax*$220B “MRO” market (per Business 2.0/02-00)

  38. “In the network economy, the Website becomes the company’s primary interface to the customer. The user interface becomes the marketing materials, store front, store interior, sales staff and post-sales support all rolled into one.”Jakob Nielsen,Designing Web Usability

  39. “Most companies would do more business on the Internet if they fired their entire marketing department and replaced it with people who could produce interactive content that actually made it easier for users to buy.”Jakob Nielsen, Nielsen Norman Group

  40. Red Herring (01/00)75% of online shoppers don’t complete their purchase!

  41. “Where does the Internet rank in priority? It’s No. 1, 2, 3, and 4.”Jack Welch

  42. “It’s better to be first with less than last with more. Success on the Web isn’t just about time to market, it’s also about ‘time to learning.’ ”Jeff Levy, eHatchery

  43. Brand OutsideStrategy 3:Women Rule!

  44. ?????????Home Furnishings … 94%Vacations … 92%Houses … 91%Bank Account … 89%Health Care … 75%Etc.

  45. 48% working wives > 50%80% checks61% bills53% stock (mutual fund boom)43% > $500K95% financial decisions/ 29% single handed

  46. Women …49% of Web users; 6 of 10 new users; 83% of wired women are primary decision makers for family healthcare, finances, education.Source: Business Week (11-99)

  47. OPPORTUNITY NO. 1!

  48. $3.3T + $1.5T = $4.8T** Larger than Japan!

  49. Most Under-reported story!9M*/28M(1 of 4)/$3.6T [> Germany]* 400K in ’72; 132% since ’92Sources: NFWBO, Cognetics, Business Wire (030600)

  50. Read This Book …EVEolution: The Eight Truths of Marketing to WomenFaith Popcorn & Lys Marigold

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