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Y- STEP: Young People, Smoking, Tobacco Education and Prevention

Y- STEP: Young People, Smoking, Tobacco Education and Prevention. Memories of Tobacco. Young People and Smoking. 1. Why do some young people try their first cigarette ? 2. Why do some young people go on to become regular smokers ?

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Y- STEP: Young People, Smoking, Tobacco Education and Prevention

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  1. Y- STEP: Young People, Smoking, Tobacco Education and Prevention

  2. Memories of Tobacco

  3. Young People and Smoking 1. Why do some young people try their first cigarette? 2. Why do some young people go on to become regular smokers? 3. Why do some young people find it difficult to stop smoking?

  4. Addiction • Inhaling tobacco smoke delivers concentrated dose of nicotine reaching the brain in 7 seconds • This releases two chemicals (noradrenaline and dopamine) which both acts as stimulants • Symptoms of nicotine addiction occur very quickly – before becoming a weekly (or possibly daily) smoker • Novice smokers may not recognise signs of dependence, eg: ‘rattling’ is soothed by a cigarette because it relieves symptoms of dependence, not stress • Over time, smokers need greater amounts of nicotine

  5. So what is in a cigarette?...

  6. What’s in Cigarette Smoke? 600 permitted additives as well as moisturisers; sugars/sweeteners; flavourings, cocoa Tobacco smoke includes: Acetone as found in nail varnish remover, paint stripper Arsenic* as found in insecticide Benzene* as found in petrol/paint manufacture Butane as found in lighter fuel Cadmium as found in batteries Carbon monoxide as found in car exhaust fumes Formaldehyde as found in pickling bodies Hydrogen Cyanide as found on Death Row Methanol as found in rocket fuel Methane as found in farts, given off at landfill sites Polonium-210 as found in nuclear industry Radon* as found in x-rays, nuclear industry Ammonia as found in loo cleaner * classified as a “class A human carcinogen” US Environmental Protection Agency (ASH Scotland 2010)

  7. SMOKING AND ITS EFFECTS

  8. CSI: Effects on the Body Short-term effects • Hair smells • Stained Teeth and Bad Breath • Yellow fingers • Smoker’s cough • Eyes water • Hands shake Long-term effects • Wrinkled skin • Reduced sense of taste and smell • Heart attack • Cancer • Lung, mouth, throat, bladder and stomach cancer Giving up smoking reduces the risk of getting cancer. • Poor circulation and gangrene 95% of gangrene cases occur in smokers.

  9. CSI: Effects on the Body Possible Causes of Death: • Biggest cause of preventable premature death in Scotland (13,000 per annum), 114,000 in UK (ASH Scotland 2010) • Can take 16 years off an average 75 years’ life expectancy • 1:5 deaths from coronary heart disease (CHD) are attributable to smoking • 84% of all deaths from lung cancer related to smoking (1-14 cigarettes per day = 8 times risk than non-smokers) • 30% of all cancer deaths are attributable to smoking • 80% of deaths from bronchitis and emphysema are attributable to smoking • peripheral vascular disease = increased risk of amputation

  10. TOBACCO ADVERTISING

  11. UK BAN • Masses spent on tobacco advertising - £20,000 for advertising in Superman II • 2002 figures estimated that companies spent £8m a year sponsoring sporting events and a further £70m on Formula One alone in the UK • First call for ban came from the Royal College of Physicians in 1962 • 1991 saw a ban on all television advertising throughout the EU (UK 1965) • July 2005 this ban was extended to incorporate other media such as the internet, print media, radio, and sports events like F1 • In 2003, the EU halted the branding of cigarettes as "light" or "mild", • In 2003 companies could no longer advertise cigarettes as ‘light’ or ‘mild’

  12. Tobacco Packaging

  13. “It is the communication life-blood of the firm…the silent salesman” • “It is a promotional tool in its own right” • “It is a total opportunity for communications….a carefully planned brand or information communications campaign” • “In this struggle to win over smokers, the pack and its messages have become increasingly important weapons” • “The advertising ban in the UK effectively banned us from promoting all tobacco products and in this challenging environment the marketing team have to become more creative, we therefore decided to look at pack design”

  14. Tobacco Advertising and Young People

  15. Tobacco companies invest huge sums of money in advertising and marketing their products in order to recruit new customers. • These new customers are nearly always children and young people. • Between 2002 and 2006 there was an increase in the proportion of young people aware of new pack designs from 11% in 2002 to 18% in 2006.

  16. Tobacco Industry “We don’t smoke the s*it, we just sell it. We reserve the right to smoke for the young, the poor, the black and the stupid” R J Reynolds Tobacco “Each cigarette smoked can be equated to one chest x-ray” University of Iowa Cancer Centre “Very few consumers are aware of the effects of nicotine, i.e. its addictive nature and that nicotine is a poison” Brown and Williamson Memo 1978 Source: ‘You Are The Target’ Georgina Lovell 2002

  17. Therefore…… • New, young smokers are the PRIMARY TARGET of tobacco industry marketing.

  18. “Younger adult smokers are the only source of replacement smokers….If younger adults turn away from smoking, the industry must decline, just as a population which does not give birth will eventually dwindle” • “….attract young smokers to replace the older ones who were dying or quitting….I was part of a scam, selling an image to young boys. My job was to get half a million kids to smoke by 1995” • “They (13 year olds) represent tomorrow’s business” • “If you are really and truly not going to sell to children, you are going to be out of business in 30 years”

  19. Plain Packaging for all Tobacco Products

  20. W-WEST • W-WEST is a youth advocacy group who aim provide young people with the right information to enable them to make informed choices about smoking. • They are currently running a campaign looking at Plain Packaging and as part of this are carrying out a survey on young people’s opinions of tobacco packaging. • For more information on W-WEST and to complete the survey, log onto www.w-west.org.uk • A BIG thank you to W-West for help with this presentation content

  21. Useful Websites www.w-west.org.uk www.tobaccofreekids.org www.thetruth.com www.d-myst.info www.seethroughtheillusion.co.uk

  22. Stop Smoking Services Young Person’s Stop Smoking Service: Confidential help and support TEXT: STOP SMOKING to 07969530266 wwww.canstopsmoking.com: support, tools and ideas Smokeline: 0800 848484: 1-2-1 advice and support Stopping Smoking in Pregnancy: Gill.davies@nhslothian.scot.nhs.uk 0131 672 9533 or 07771975453

  23. INTERESTED IN LAUNCHING A TOBACCO CAMPAIGN?

  24. THANK YOU

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