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BEyond MIT Fall 2013 . Linkedin is a networking and referencing tool. Your online identity is always part of your application package. Every new person who meets you will search you to learn more and confirm who you are. Is your messaging what you want it to be?.
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Linkedin is a networking and referencing tool. • Your online identity is always part of your application package. • Every new person who meets you will search you to learn more and confirm who you are. Is your messaging what you want it to be?
Keys to a successful Linkedin profile: • 100% completion • A “professional” headshot • Creating a “best of” version of your CV • Growing your network • Crafting a solid “summary” • Connecting to professional groups • Keeping your site updated for key audiences
Having a good photo is essential.Which photo do you think is best for Linkedin?
Your LinkedIn site is not your CV. • Highlight: jobs, schools, years and major projects and accomplishments • Include “human” facts - languages, major hobbies • Try to create a niche or persona
Think holistically about your professional identity for your “summary.” • How would you characterize your work? • What makes you unique? • What would stand out in a search?
Some examples: • Me! • Jon • Phil • Francisco
Use Linkedin as a tool in your job search. • Use your network to get “insiders” at prospective companies • Ask for informational interviews • Make the job search personal