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The Science of Blogging

The Science of Blogging. FDOM 01.23.14. Every Student Should Have a Blog. Here are a few reasons why: Learn how to use a content management system Build an audience for your writing Cultivate a community Practice writing skills. A Few Points About Blogs. Blogs continue the conversation

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The Science of Blogging

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  1. The Science of Blogging FDOM 01.23.14

  2. Every Student Should Have a Blog • Here are a few reasons why: • Learn how to use a content management system • Build an audience for your writing • Cultivate a community • Practice writing skills

  3. A Few Points About Blogs • Blogs continue the conversation • Collaboration • Sharing of knowledge • Help • Community • Blogs are not magic • They take time • They take commitment • They take determination

  4. Three Characteristics of a Blog • Blogs are frequently updated and presented in reverse-chronological order • Blogs have a headline and body. They can also include links, photos and other media • Blogs allow for comments

  5. Keystone Moment in Blogging History

  6. Blogs Have Come a Long Way • You no longer need extensive knowledge of HTML or coding to have a blog (but it helps) • Blogging platforms are known as content management systems, or CMSs

  7. Game Plan to Creating a Blog • Step 1: Determine Your Topic • What are you passionate about? • Step 2: Establish Goals • Why are you doing this? • What do you hope to get out of it? • Step 3: Create a Basic Plan • Name, description, mission • Step 4: Choose a Platform • We use WordPress in class • Free to host on its server • You can pay for domain, customize CSS

  8. Find Your Audience • This isn’t easy! • Think of the reader first • Be concise, don’t BS, organize your ideas, write clearly and edit • Make posts scannable • Use bullet points, subheads, bold

  9. Become a Better Blogger • Write good headlines • Have a good attitude (no one likes Mr. Negative) • Post photos and videos • Participate in the community • Read other blogs, link back to them, leave comments • Post often • Be passionate

  10. Gary V’s Tips For Bloggers • Identify your passion • Brainstorm a bunch of blog topics • Answer this question: Can I talk about this better than anyone else? • Name your personal brand • Chose your medium • Start a WordPress or Tumblr account • Post content • Take part in the community • Use Twitter search to find people talking about your passion

  11. Gary V’s Tips For Bloggers • Use blogsearch.google.com to find other blogs • Find Facebook fan pages related to your topic • Repeat Steps 7-11 over and over and over • Do them again • Do them one more time

  12. Do You Read Blogs? • Which ones? Why? Or why not?

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