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Lobbying: golden rules and procedures

Lobbying: golden rules and procedures. The secrets to effective lobbying. Steps to effective proactive lobbying. Create your committee of interested people Manage your time around important dates Make a lobby plan which includes research Government agendas (budget, elections)

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Lobbying: golden rules and procedures

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  1. Lobbying: golden rules and procedures The secrets to effective lobbying

  2. Steps to effective proactive lobbying • Create your committee of interested people • Manage your time around important dates • Make a lobby plan which includes research • Government agendas (budget, elections) • Professional partners, NGOs, others • Get some numbers (support your argument) • Look at other with previous experience • Consider help from a professional

  3. Steps (cont’d) • Formulateinternal actions plan (including persuasion techniques) • Formulateexternalproposal – whatisyourask and how? • Begin the lobby. Consider: • Professionalism • Respect • Face time • Charisma

  4. Reactive lobbying strategies • Steps: • Collect the facts • Lawful? – is the proposed change lawful • Whyis the change taking place? • Analyse facts • Facts vs Project • Otherways to meet the same goal of change • Proofsthat the new proposalisn`t the best method to meet the goal

  5. Reactive lobbying (cont`d) • Find Allies and Define the Opponents • Organize • Schedule • Committees • Ressources • Task force • ACT!!! • Re-evaluate and assess if reaction necessary

  6. Differences between both Reactive lobbying Proactive lobbying You effect the new change You can set the new timeline Requires your vision More strategic approach Long term results, dependant on effort • Someoneelsegenerates the change • Limited and constrictedtimeline • Can beeasier to rally the troops! • Earlierresults • Immediate and non govdependantresponse • Generally more definitiveresults

  7. Golden Rules • RESPECT … getsyou more thanyouthink! • Plan and organize – no rashness … calculate! • Having a concrete ASK! • Arrange face time and representyour effort! Maximizeyour impact with the right representative. • Analyse during and after the effort to perfectyourmethods • Don`t give up – Persevere! • Buildrelationships!

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