ADOM TECHNOLOGIES

1. ADOM TECHNOLOGIES A brief Business plan TECHNOLOGY ENABLED TRANSPORT AND LOGISTICS SOLUTIONS COMPANY | 1343 32nd E cross Jayanagar 4th Block Near Sanjay Gandhi Hospital Bangalore www.adomtechnologies.com

2. EXECUTIVE SUMMARY • Adom Technologies Leverages SaaS on GPS and caters to a range of solutions for Transport, Safety and Logistics. WE WANT TO PROVIDE TECHNOLOGY ENABLED TRANSPORT AND LOGISTICS SOLUTIONS • Business innovation to encourage environmental friendly car pooling solution • Real time tracking of fleet movement • Cost effective solution through mobile integration (easily installed App on Android based smartphones) • Our products are • mfleet – new age fleet management • Tracking – mobile app based tracking • ETS – employee transport system • RAC – Rent-a-car solution • MAM – Mobile Asset Management • Carpooling – mobile app, GPS based car-pooling

3. Executive Summary Contd • Features: Geo-fencing, Smartcard, Cloud based,, mobile based(android), remote monitoring, Cost effective • Current focus is on • Transportation • Logistics & Cargo • IT employee transport (Employee Safety) • Regular commutation (cabs etc.) • Our products also extend to common public who can use GPS and Automation technology in their daily lives with apps like Tracking and Carpooling

4. VISION Leverage mobile technologies in most cost effective way to provide innovative, scalable, secured business solutions Through outstanding customer service, quality products and establishing long term trust and relationship. We want to be a Technology Enabled Transport and Logistics Company

5. Core Team Sanjay Shukla: • Senior executive with 25+ years of experience. Worked in USA, Switzerland, Barbados, Tunisia and India. Responsible for strategy, funding and general management Maddy: • Madhusudhan Anand (Maddy) has over 8 years of experience in managing international customers. He has extensive experience in Marketing and takes pride in project management & service delivery. Responsible for business development, finance and administration function in ADOM. Krishna Kiran S.: • A Computer Science Engineer from Bangalore & has over 6+ years of experience in providing Technology solutions for managing mobile assets in discrete lines of Business like: Transport & Logistics, Employee Transport Solutions for IT & ITES firms, Car Rental Solutions, Ambulance & Emergency Transport Solutions, Taxi Operations etc. Has extensive knowledge and experience in fields of: Embedded Real time Systems, Firmware Development, Multiple Systems Integration & Wireless Card payments. Active member of ADOM Technologies & includes responsibilities of: Product Design, Development & delivery, Strategic decision making & Customer Relations.

6. 10X Value Customer Value Proposition • Mobile technology – mobile apps • Use of GPS technology to provide innovative features to get alert when vehicle deviates from its set route there by increasing safety, monitoring and visibility of mobile assets Firmware integration with mobile App Seamless Integration of mobile App with portal for Centralized Login, data analytics and access Intend to provide at least 10X value through • Business innovation • Innovative environmental friendly solution • Long term partnership model to share risk and rewards with partners • Bring efficiency through pricing • Cloud computing • Partnering with managed service providers to reduce Cap-ex • Microsoft Azzure shared hosted solutions • No cost of maintenance, SaaSmodel

7. Addressable Market Size • The Indian Logistics Industry is estimated at US$ 125 billion in 2010 • Generated employment for 45 million people • The industry is expected to grow annually at the rate of 15- 20 per cent, reaching revenues of approximately $ 385bn by 2015. • Highly Unorganized with organized sector responsible only for 6% • Market share of organized logistics players is also expected to double to approximately 12 per cent by 2015 • The size of the 3PL industry is estimated to be~US$1.5 bn in FY11 (1% of logistics cost). • The share of 3PL services is expected to increase from 6% in FY06 to 13% in FY11, at a CAGR of 25% • Logistics costs are 10-20% of GDP • Indian Infrastructure is rated 54th among the 59 countries -- Road : 56/59, Rail: 25/59, Seaport: 51/59, Airport: 40/59

8. Our approach Mobile Asset Management Broader Market entry into goods and logistics domain 6 - 12 mo. Employee Transport Partner with DDS to determine market price 3 - 6 mo. • Step by step milestone based approach Validate platform for scalability & maintainability Car Pool 0 - 3 mo.

9. Adom’s Value Proposition • Suite of products ready to deploy • Strong founder team with strong experience in domain knowledge, general management and managed services • Unique pricing model to get monthly revenue. • Already engage with customer to create business innovative solution in car pooling • Preferred partner with DDS- Canada • Developed Firmware for ORIX, India. Ready for deployment in Q1 • Reduce Cost, Automate, Save Fuel, Reduce Fuel wasteage, Carbon Footprint and many more

10. Product Portfolio • ADOM – Aggregation and Distribution on Mobile. Adom Offers following mobility solutions • Mfleet | RAC | ETS | MAM | Carpooling | Tracking • Every product can be controlled / monitored from a mobile app.(mobile integrated) • Saves cost, time, effort. • Increased logistic effectiveness, increased overall efficiency and security due to features like Geofencing, Route Validation, Push to Map, Real time location update, • Automated Alerts, Reports for activity analysis & performance measurement/tracking

11. Revenue Projection from a 5000 Crore Market • Current revenue model is monthly subscription base model • Guarantees recurring monthly cash flow to plan for future investment • Revenue projection includes growth of subscribers to service and also start of new revenue stream in next three years. • ADOM revenue projections are as follows • 2013-14 : Rs.35 Lakh • 2014-15 : Rs. 5 Crores • 2015-16 : Rs. 15 Crores

12. Cost | Revenue | Margin | Profit • Cost to Customer (one time) – Rs. 2500 upto Rs. 15,000 – Margin 15% • Monthly subscription – Rs. 250 to Rs. 500 (depending on features) – 55% Margin • Key Highlights: • One time cost for the device/phone • 3 year warranty plus onsite support (for taxi) from the HW manufacturer • Monthly subscription model with 55% profit Margin • Offers like “Asset on books”, Pay per usage, shared hosting etc., to further reduce even the one time cost

13. Marketing Plan • Channelize marketing into streams like logistics, transport and cargo • Participate aggressively in start up conferences to generate leads • Market Research and analyze competitor strategy – we observe from research that our competitor strategy is cost and service • Our Strategy – Cost, Service, Technology, Automation, Mobile applications, Open source, virtualization. • We will direct market, publish ads, and bank on word of mouth, SEO, social media marketing • Contact SMEs via the SME database, email and cold tele calling. Participate in Tech Summits, Tech Sparks and other IT fests • We have set up live chat and a Skype calling id on our website, a direct phone line, a contact us form, contact us email address • We are also using LinkedIn, Facebook, Twitter and Eblogger

14. Roles and Responsibilities

15. Strength and Weakness Analysis • Strength • Reference able Customer • Preferred partnership with DDS • Committed founders • Mix of skill and experience of Founders • Few Products ready Weakness • Lack of funding hampering growth • Part timers • Inconsistent inflow/outflow of income

16. Conclusion • We can grow faster with better investments • There is a huge potential for the partially unexplored market • Our product is innovative, creating the need to technology, security, etc., • Hardware is very stable, we need to continue to work with DDS • We plan to add a lot of features to our product but lack of resources and infrastructure is a problem we need to overcome • Need to augment development team and build team for support functions like Marketing, HR, Finance • We also want to look into Ecosystem and environment saving solutions like carpooling etc. • We want to be a Technology enabled Transport and Logistics Solutions Company

17. Moving Forward as a Team Thank you 1343 4th Block Jayanagar Bangalore | Adomtechnologies.com