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headspace social media

headspace social media. Our centres. headspace centres. eheadspace. eheadspace. Social media journey. 2011 • Solid numbers • Social media policy, guidelines and risk matrix • No purpose except conversation • Voice was more of a ‘friend’ asking ‘how they were’

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headspace social media

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  1. headspace social media

  2. Our centres headspace centres

  3. eheadspace eheadspace

  4. Social media journey 2011 • Solid numbers • Social media policy, guidelines and risk matrix • No purpose except conversation • Voice was more of a ‘friend’ asking ‘how they were’ • This lead to some risky situations • Messages at the end of the week headspace centres

  5. Social media journey Changes • Putting policy and risk matrix into practice • Training of centre staff • Relationship with eheadspace and clinicians • Change of voice –> think, act, signpost -> not ‘feel’ • Change or purpose –> clear call to actions -> website • 7 day a week service •Legal advice and messaging •Online Community Survey headspace centres

  6. Website visits from Facebook headspace centres • Find a centre • Is it just me? • Getting help

  7. Numbers and engagement • Shareable content • Call to action for everything • Infographics • Personal stories • Ambassadors • Videos • Youth lead content • Fluid not overly structured • Partnerships – Big Day Out, Groovin The Moo, Cotton On Foundation headspace School Support

  8. Challenges • Service complaints • Truly 24/7 monitored service – beyond my role • When asked to intervene by others • Original buy in • What channels to get involved in headspace School Support

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