1 / 25

Antecedents of energy behavior

Antecedents of energy behavior. Overview. Method Reliability scales Values Goal frames Social representations Institutional factors Urban/ rural. Method. Response rate Response rate in urban area bit higher Same introduction for experimental and control group (HU: student helped)

beyla
Download Presentation

Antecedents of energy behavior

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Antecedents of energy behavior

  2. Overview • Method • Reliability scales • Values • Goal frames • Social representations • Institutional factors • Urban/ rural

  3. Method • Response rate • Response rate in urban area bit higher • Same introduction for experimental and control group (HU: student helped) • Time range: February - May

  4. Reliability scales (NL) Values: • Altruistic (0,766) • Egoistic (0,718) • Biospheric (0,867) • Hedonic (0,832)

  5. Reliability scales Social representations: • Perception of causes (0,831) • Social efficacy (0,550) • Outcome efficacy (0,749) • Perception of climate change (0,775).

  6. Low reliability • Social efficacy: NL α = 0,550; CZ α = 0,004; HU α = 0,297; DE α = 0,414; SCO α = 0,442 • 2 items: • Climate change will be effectively tackled if Europe reduces CO2 emissions drastically • Climate change is an unstoppable process; humans cannot do anything about it • Hungary: outcome efficacy α = 0,298

  7. Values • General antecedents of behavior: guiding principles in your life • Altruistic • Egoistic • Biospheric • Hedonic

  8. Values • People with strong altruistic and biospheric values: • Eat less meat • Shower less • No significant effect for driving style (p = 0,09)

  9. Social representations • More specific; focus on climate change • Perception of climate change • Perception of causes • Outcome efficacy • Social efficacy • Consequences of climate change

  10. Values – social representations Altruistic values + Egoistic values - Social representations + Biospheric values

  11. Social representations - behavior Perception of climate change weak but negative relationship with: • Meat consumption • Showering Only in the Netherlands and Germany no relations in Czech Republic and Hungary (Scotland?)

  12. Goal frames • Goals influence what people attend to; which knowledge and attitudes become accessible • 3 goals: • Hedonic • Gain • Normative • Goal strength depends on the situation and on the behavior

  13. Normative goal (greenhouse gas emissions) β = -0,17 Hedonic goal (taste) β = 0,29 Meat consumption β = -0,15 Health Goal frames - behavior The Netherlands: 21% of the variance explained

  14. Goal frames - behavior Czech Republic: Normative goal (greenhouse gas emissions) β = 0,14 Hedonic goal (taste) β = 0,33 Meat consumption 14% of the variance explained

  15. Goal frames - behavior Germany: Normative goal (greenhouse gas emissions) β = -0,09 Hedonic goal (enjoyable) β = 0,11 Showering 3% of the variance explained

  16. Goal frames - behavior The Netherlands: Normative goal (greenhouse gas emissions) β = -0,12 Hedonic goal (enjoyable) β = 0,17 Showering β = 0,16 Personal care 11% of the variance explained

  17. Institutional factors • Effort of institutions • Importance of actors • Policy preferences

  18. Institutional factors - behavior • People who find environmental NGOs important for energy consumption eat less meat and shower less (in Germany, Hungary and the Netherlands, not in Czech Republic) • Positive relationship between altruistic/ biospheric values and preference for a carbon label

  19. Institutional factors Effort: Altruistic and biospheric values  environmental NGOs ( r = 0,14) Egoistic and hedonic values  energy producers ( r = 0,15)

  20. Institutional factors • Preference for strategies is in line with cultural theory/ myths of nature (Schwartz & Thompson, 1990) • Individualistic people think environmental problems should be solved via the free market • Egalitarian people believe problems can be controlled by radical behavioral changes

  21. Urban / rural • People in rural areas use less energy

  22. Urban / rural • Czech Republic: drive more frugal than urban dwellers • Hungary: • eat less meat when they grew up in a rural area. • shower less in rural area • The Netherlands: shower less • Germany: eat more meat

  23. Data analyses and publications • Relationship between values, goal frames and behavior Leading party: University of Groningen • How do lifestyles influence social representations, beliefs and behavior? Leading party: PIK • Social representations Leading party: MLURI, PIK, Czech Republic, Hungary

  24. Data analyses and publications • Institutional factors and behavior Leading party: Hungary • Urban/ rural and behavior Leading party: Czech team

More Related