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Discover the highlights of ETSI at Mobile World Congress 2014, featuring interviews, networking events, PR initiatives, and key discussions on 5G, NFV, and ICT accessibility. Get insights on member engagement, stakeholder relations, and the rise of connected cars in Europe.
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ETSI at Mobile World Congress 2014Highlights Claire Boyer
On Monday: the show startsInterview David Boswarthick for TeleSemana An interview planned to surf on the NFV wave… Disseminated on our Facebook page and Twitter account
On Monday: the show goes onInterview Ultan Mulligan for ITWeb TV &TechNews Europe Wandering on the other media stands, the opportunity of a new interview pops up, now is the time! French version on Silicon TV: Ultan MULLIGAN, ETSI : "L'Europe est bien positionnée dans la 5G"
On Monday & Wednesday: targeting the delegates Luis Jorge Romero and Adrian Scrase speaking slots The PR on ICT accessibility is launched the week before to support the morning session • Morning: Telefonica seminar on technologies for inclusion and disabilities (LJR) • Afternoon: Building the Future Network (LJR) • Wednesday: ‘Spectrum, the next decade’ (AS)
In Russian Standard magazine: special edition MWC ETSI featured on the cover story: 7 pages! As a result of Igor and Kevin’s cooperation with ComNews… … These articles wereco-writtenwith ETSI & 3GPP and distributedthroughout MWC
On Tuesday night: ETSI cocktail partyNetworking opportunity for some 150 members A relaxed and wellfocusedevent to strengthenrelationshipsbetweenmembers
Everyday: business and more Public Relations Appointments with members and potential members • Communication/membership focuses on OneM2M this year • Appointments with several SMEs • Raise awareness among members for involvement in OneM2M activities • Ops focus on NFV partners • Public Relation opportunity on Swedish pavilion Left: Anna-Karin Hatt Swedish Minister for IT & Energy NiklasJohnsson, Head of Invest Business Unit ICT (Sweden) and Jørgen Friis
More meetings for ETSI & 3GPP management Keeping up stakeholders engagement • Stand tours at Hitachi, KT Corp, NSN, Huawei, Mediatek, Keynote-SIGOS, Sony, Ericsson, Intel, Alcatel Lucent, Qualcomm • Other meetings included: GCF, NGMN Association, Small Cells Forum, 4G Americas, 5G PPP (Launch Press event) • NGMN Press conference
MWC 2014: the rise of “connected cars” Corvette in Connected City village Mercedes CLA Turbo AMG with MirrorLink on Qualcomm booth “Recently, two European committees for standardization, ETSI and CEN, announced a basic set of standards for connected cars. These new specifications bring us one step closer to the reality of connected cars in Europe.” – NXP At MWC, onlyautonomousconnected cars weredisplayedthis time, wait and see… Ford unveils Focus 2014 with SYNC 2 and hands-free parking
Thank you Click to have an overview on 12 new productslaunchedat MWC 2014 85,000 visitorsattended MWC 2014 1,800 exhibitors on 98,000 m²