GSMA Mobile World Congress 2010

1. Location: La Fira Montjuic ,Barcelona, Spain Dates: 15-18 February 2010 Exhibition opening times: Monday Feb 15 - 9:00 -19:00 Tuesday Feb 16. - 9:00 -19:00 Wednesday Feb 17 - 9:00 -19:00 Thursday Feb 18- 9:00 - 16:00 With approximately 50,000 attendees, GSMA Mobile World Congress 2010 is the place to do mobile business. 2010 Mobile World Congress will include: A world-class thought leadership conference featuring visionary keynotes and panels around the theme of “Vision in Action: Vision in Leadership, Vision in Opportunity, Vision in Innovation An exhibition with more than 1,300 companies displaying the cutting-edge products and technology that will define the mobile future An Awards ceremony and industry seminars that highlight the most innovative mobile solutions and initiatives from around the world And most importantly, an outstanding venue for mobile industry networking, finding business opportunities, and making deals GSMA Mobile World Congress 2010

2. IBM at Mobile World Congress 2010 • Meet IBM at MWC 2010: • Hear IBM speakers, meet IBM executives in IBM Corporate Pavilion in the Courtyard, visit IBM booth, Hall 1 Booth C31 to interact with our experts and gain visibility into IBM's Smarter Communications solutions, • IBM Participation - Summary - • IBM Booth: 120sqm - Hall1- 1C31 (same location than previous years) • - 3 solution zones / 6 demonstrations pedestals • - Mini Theatre/Speaker Corner with 8 presentations and demos, repeating twice a day (and a small seating area) • - 2 Meeting rooms (focus on business partners meetings) • - 3 networking areas (informal meetings and discussions) • IBM Corporate Pavilion, 100sqm, Courtyard (CY16/17) (New location, Glass Pavilion, higher standing) • - 5 executive meeting rooms for customers meetings • -1 open networking area with few High tables and stools • - Capability to host small networking events for specific customers at the end of the day • Press/Media/Analysts Relations (Announcement TBD) • Nomination for Global Mobile Award, category best SDP - Globe telecom SDP

3. IBM Speakers and Topics at MWC 2010 • Session #1: Telco 2015: Five telling years, four future scenarios • Speaker: Ekow Nelson, Global Comm Sector Lead, IBM Institute for Business Value, IBM Global Business Services • Faced with declining voice revenues, a maturing mobile industry and increased competition from new entrants, the communications industry finds itself in dire need of new models for growth. But a number of key variables cast a cloud of uncertainty around the industry's future. Based on new research from IBM Institute for Business Value, this presentation sets out several plausible future scenarios and outcomes. • Session #2: Reduce OpEx through Smarter Tower Operations • Speaker: Steven Teitzel, Global Solution Executive, Global Telecommunications Industry, IBM • Smarter Tower Operations integrates management of a mobile network passive infrastructure into the active network management providing an improvement in availability, reduction in OpEx and an ability to intelligently manage energy and carbon footprint. Through instrumentation of the mobile passive infrastructure and interconnecting with the active mobile infrastructure, mobile operators apply business intelligence to energy and operations to drive improvements providing Smarter Communications. • Sesssion#3: Capitalizing on Cloud: Creating IT flexibility and a new service line • Speaker: Debra Osswald, Global Telecommunications Industry Strategy Leader, IBM • The benefits of cloud are too great for CSPs to ignore. Beyond gaining the internal advantages of a dynamic infrastructure, cloud enables CSPs to re-deploy the cost savings from their infrastructure investments into creating a new revenue stream of high-value services delivered in a cost-effective manner. Small and medium businesses, in particular, can benefit from the flexibility and affordability of cloud-based services. • Session #4: Digital Channel Transformation: Enhancing the online customer buying experience • Speaker: Edward H. Paterson, Partner, Global Business Services for Telecom, IBM Global Business Services • In the drive to achieve the sometimes conflicting goals of cost reduction and enhancing the customer experience, operators are increasingly attempting to grow the number of on-line transactions. This short session will use an interactive demonstration to showcase a personalized on-line experience to encourage use of the web channel and transfer customer interactions away from expensive call centers.

4. IBM Speakers and Topics at MWC 2010 • Session #5: IBM's $100M Research Investment: How it will change your business • Speaker: Paul Bloom, CTO Telecom Research • IBM Research has started a major initiative around Mobility. The focus is on how Mobility will impact our customer's business processes and solutions. We are focusing on three areas: (1) Enterprise mobility (2) Emerging markets (3) Mobile*-*enabled industry solutions. The presentation will summarize IBM Research investments in the area of Mobility and how these investments fit into the IBM Mobile strategy. • Session #6: From Data to Business Intelligence: How advanced analytics will enhance the customer experience • Speaker: David Konopnicki, Manager, Information Retrieval Solutions, IBM Research • Telco operators have a wealth of data about their customers from demographics, through CDRs, on-line stores, CRM calls, presence, social networks and more. In this presentation we describe how to exploit this information to form rich customer profiles, enabling them target customers based on interest, context and social networks, perform micro-segmentations, and detect and predict churn, in near real time. • Session #7: Joint Collaboration: How IBM innovates with service providers • Speaker: Alexander Phillips, Senior Managing Consultant, Value Creation Center Leader for Vodafone, IBM Global Business Services • IBM Value Creation Centers embody the concept of joint innovation between IBM and our clients. They have resulted in some exciting innovation projects such as Vodafone Connect to Friends. They have acted as catalysts for organizations from different industries to innovate on projects such as SMS 4 Life. This session gives insight into the joint innovation concept with examples of real innovation projects with clients. • Session #8: Convergent Prepaid Postpaid Billing for Market Differentiation and Revenue Generation: Leveraging IBM's Centers of Excellence and best practices • Speaker: Craig Ginsberg, Partner, Global Telecom Center of Excellence for BSS and Media, IBM Global Business Services • The Telecom industry is struggling to manage costs while keeping up with advancements in technology required to be competitive. Maintaining an outdated BSS/OSS infrastructure is unsustainable. By utilizing a convergent prepaid and postpaid billing solution, service providers can differentiate themselves in the market and increase revenue. Here we review examples of success leveraging IBM's Centers of Excellence, Telecom Solution Labs, and best practices.