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GSMA Mobile World Congress – Official Media Opportunities

GSMA Mobile World Congress – Official Media Opportunities. October 2012. GSMA Editorial products. www.mobileworldlive.com. Show Dailies. Mobile Business Briefing www.mobilebusinessbriefing.com. Mobile Apps Briefing www.mobileappsbriefing.com. Show Daily overview.

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GSMA Mobile World Congress – Official Media Opportunities

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  1. GSMA Mobile World Congress – Official Media Opportunities October 2012

  2. GSMA Editorial products www.mobileworldlive.com Show Dailies Mobile Business Briefing www.mobilebusinessbriefing.com Mobile Apps Briefing www.mobileappsbriefing.com

  3. Show Daily overview • Only official publication of the MWC • 4 editions, Mon – Thurs • Total print circulation of 40,000 • Written & designed onsite, printed in Barcelona • ~10 onsite editorial staff, 2 designers • Available in print, digital and email formats • Content includes: • News (general/apps/money/health) • Analysis features • Sponsored Editorials • Advertorials • Display ads • CxO feature interviews • Exhibitor News • Conference guide

  4. Demand vs Supply... 8 pages of news per issue Approx 10 news stories per page (including 4 NIBS...) Approx 80 stories per issue = Approx 320 news stories in the 2013 Show Dailies BUT... Approx 1,500 exhibitors!

  5. Maximise your chances of News coverage... • Contact us weeks in advance – avoid sending releases 9am Monday morning • We love embargoed releases and respect NDAs • Offer us exec interviews prior to the show • Is your company speaking at the conference? We run Speaker Q&As all week • We love imagery, especially photo captions • If it’s ‘NIBworthy’, flag it as a NIB; we always need fresh NIBS! • Tweet away... @showdaily • We can only attend a very limited number of onstand meetings • Our first issue is the most challenging to fill for content... So your biggest opportunity!

  6. Sponsored Editorials • Full page exposure • Bylined 1,000-word 'Opinion Ed' that includes illustration or relevant photograph • A set of editorial guidelines has been established to maximise value • Demonstrate thought leadership

  7. Exhibitor News • Exhibitors are able to guarantee coverage in the Show Daily by taking advantage of our Exhibitor News product placements • This section includes placements offering a full-colour product image, a 100- word copy of your choice, story headline, & exhibitor stand number with contact details

  8. CxO Feature Interviews • Limited availability – exclusive offering • Interview conducted and written by our expert reporter team (on subject of client’s choice) • Client approves final copy • Branded ‘feature interview’

  9. Mobile World Live TV • Award-winning broadcast - live from Mobile World Congress 25 February to 28 February 2013 • Reaching over 100 delegate hotels and almost 20,000 bedrooms, also available to over 65,000 event attendees throughout the 4-day Congress on large screens located throughout the new venue • In addition, the channel will be streamed live to our selection of apps and to the Mobile World Live website.

  10. Mobile World Live TV What's on? • Live interviews with CxO level executives and industry luminaries • News bulletins • Panel discussions • Product launches • Showfloor features • All major press events • Mobile World Live Keynotes Get involved • We welcome your editorial pitches. We are open to receiving interview requests, information about your product launches or device demos, and submissions to be included on our wide-ranging panel discussion sessions. Contact the editorial team to get involved.

  11. Contact us... (soon please!) • Editorial: showdaily@mobileworldcongress.com • editor@mobileworldlive.com • Sales: showdailysales@mobileworldcongress.com • sales@mobileworldlive.com See you in Barcelona!

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