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Bharat Book introduces a report "The US Small Car Market - September 2012". It provides an in-depth examination of the small car market for automakers, dealerships, and marketers interested in pursuing opportunities to innovate trends within segments and to evaluate the competition.
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The US Small Car Market - September 2012 Bharat Book Bureauwww.bharatbook.com
Summary This report explores the small car market in the U.S. It provides insight into the external and internal factors affecting unit sales and what they mean for future sales, marketing and promotional campaigns, and industry innovations. It provides an in-depth examination of the small car market for automakers, dealerships, and marketers interested in pursuing opportunities to innovate trends within segments and to evaluate the competition. Segmentation data and analysis covers three segments: Upper Tier, Lower Tier and Specialty Tier vehicles.... DescriptionThe Upper Tier segment represents the biggest segment in unit sales, however greater growth is shown in the Lower Tier and Specialty Tier segments with their smaller frames and greater fuel efficiency.
Table of Contents: Scope and ThemesWhat you need to know Definition Data sources Sales data Consumer survey data Abbreviations and terms Abbreviations TermsExecutive SummaryThe marketFigure 1: Fan chart forecast of U.S. unit sales of small cars, 2007-17Market factors New fuel efficiency standards alter future landscape of small car buying Rising fuel costs driving consumers to small carsFigure 2: Average U.S. regular gas price, 36-month average, Sept 2012Small cars redesigned to emphasize quality, technology, comfort Segmentation Market split into three segments based on vehicle size and priceFigure 3: Total U.S. unit sales of new compact cars, by tier, 12 months ending June 2012The consumer Majority of respondents do not own or lease a small car
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