1 / 8

Centre for Sport, Leisure and Tourism Research, June 8 th 2011

Valuing adventurous off-road cycling as a tourism product: A case-study of South West England Neil S. Ormerod. Centre for Sport, Leisure and Tourism Research, June 8 th 2011 University of Exeter Research Showcase Event. 1 South West Case Studentship.

bharrington
Download Presentation

Centre for Sport, Leisure and Tourism Research, June 8 th 2011

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Valuing adventurous off-road cycling as a tourism product: A case-study of South West EnglandNeil S. Ormerod Centre for Sport, Leisure and Tourism Research, June 8th 2011 University of Exeter Research Showcase Event

  2. 1 South West Case Studentship • In collaboration with Paul Hawkins – Project Manager for 1 South West Cycle Adventure, my ESRC CASE Studentship research will investigate the economic value of off-road cycling. • 1SW is a partnership originating from a 2006 feasibility study titled: ‘Developing Off-Road Cycling In Woodlands Across the South West’. This report identified a considerable demand for woodland cycling in the South West and concluded that it is an economically significant activity. • 1SW aim to cater for this demand by creating an off-road cycling region, through the development of specific off-road cycling facilities.

  3. Research Aims • Two connected aims drive this project: • To develop a dedicated method for better capturing the economic benefit to regional tourism of adventurous off-road cycling facilities • To establish the strength of case of this activity as a regional tourism ‘attractor’

  4. Research Objectives • Identify the current range of economic assessment ‘technologies’ used in tourism and; • Assess the relative merits of the extant approaches in the context of off-road cycling; • Develop, implement and appraise survey instruments to capture the economic value of off-road cycling in the South West; • Produce an estimate of the current economic impact of off-road cycling; • Develop guidance notes to inform policy-related research on the economic case for countryside recreation

  5. Research Methodology • My research aims to develop a dedicated method for better capturing the economic benefit to regional tourism of off-road cycling. • No single recognised solution for measuring the economic impact of tourism can be found within the literature. • However, the economic benefits of tourism can be measured by either: • Quantifying the economic impact of visitor expenditure. • Or alternatively, by measuring the economic value of a resource from the user’s perspective.

  6. Thank you – any questions? • Research presented here was conducted during an ESRC Studentship under its Capacity Building Clusters Award (RES-187-24-0002) in partnership with 1 South West Cycle Adventure. • For more information about this project and the work of the Centre for Sport, Leisure and Tourism research, see www.ex.ac.uk/slt/ourresearch/economicimpactofoff-roadbiking/ • Neil S. Ormerod, n.s.ormerod@exeter.ac.uk

More Related