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Contrast. Size Make Big items Big And small items small Color Make darks dark and lights light Have strong contrast between your background and text. Repetition. Use the same type of… Font Graphic Color scheme Throughout your design. Alignment. Manage your white space
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Contrast Size Make Big items Big And small items small Color Make darks dark and lights light Have strong contrast between your background and text
Repetition Use the same type of… • Font • Graphic • Color scheme Throughout your design.
Alignment • Manage your white space • Place items in straight lines • Line text up on different sides of the page. • Left-is good for lots of reading • Center-is formal, and quasi boring, it’s safe • Right -is funky, modern, it’s also harder to read
Proximity • Keep items that belong together close • keep everything else far away The World is accentuated by geographical elements The World color-coded in continents
Font Families • San Serif-does not have feet on characters • Serif- Does have feet!!!! • You can use two fonts per page