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Contrast

Contrast. Draw attention to your page. Contrast works with emphasis. No contrast is boring, and looks unorganized. The second example below emphasizes a focal point using contrast, though still is not aligned. Contrast: type. Large and small, formal and informal, condensed and expanded.

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Contrast

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  1. Contrast Draw attention to your page.

  2. Contrast works with emphasis • No contrast is boring, and looks unorganized. The second example below emphasizes a focal point using contrast, though still is not aligned.

  3. Contrast: type • Large and small, formal and informal, condensed and expanded.

  4. Contrast: add interest • This flyer uses some contrast, a photo and contrasting sizes of type. But it’s still fairly staid and blah.

  5. Contrast: make it bold! • Try to add interest by making contrast more dramatic.

  6. Contrast: tips • Use bullets.

  7. Contrast: tips • Boxes and rules offer a nice touch, although they are common tools.

  8. Contrast: photography • Viewers may find photos with contrast intriguing.

  9. Contrast in advertising • Some of history’s most successful advertising has used contrast to attract attention.

  10. Contrast in advertising

  11. Contrast in advertising

  12. Contrast: an exercise • This flyer offers some contrast in illustration and larger headline, but it’s still pretty blah. How would you reinforce the theme while adding pizzazz?

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