BusinessStatisticsProject-Solution
CASE 02: SAIGON COOPMART Logistics & Supply Chain plays an important role, if needed to say a critical factor for the success of Saigon Coopmart. Most of supermarkets over the world follow the identical model in which a warehouse is placed next to supermarket for stocks storage; and the size of warehouse is more or less equal to size of supermarket. However, due to harsh competition, and weak finance, Saigon Coopmart decided to follow a different model with very small size warehouse. This allows Saigon Coopmart to place more supermarkets; but in exchange, stocks only enough for a day, or maximum two compared to ordinary model in which a warehouse can store enough stocks for a week or more. As a consequence, Saigon Coopmart has to ship much more frequency to its supermarkets than its competitors such as Big C. Gaining trusted in customers over years, sale increased gradually. In late 2011, Logistics and Supply Chain department received warning from some directors of Coopmart supermarkets (Saigon Coopmart has many supermarkets, each supermarket is supervised by one director) that they suspected by the end of 2012, the warehouse would no longer enough for a day sale. This means supermarket would not have enough products to sell for customer. A logistics improvement project was conducted to solve the problem temporary to spare time for BOD of Saigon Coopmart to come with a new and complete solution. One of the sub-projects involved improving the unloading time (i.e. when trucks carrying products come to supermarket, the products are then unloaded and moved to warehouse).
295 views • 19 slides