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Iodized Salt Social Marketing Campaign Accham and Doti Districts Plan and Activities 2012

Iodized Salt Social Marketing Campaign Accham and Doti Districts Plan and Activities 2012. Community Development Forum Nepal expressed its interest to work in these bottlenecks because of……….

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Iodized Salt Social Marketing Campaign Accham and Doti Districts Plan and Activities 2012

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  1. Iodized Salt Social Marketing CampaignAccham and Doti DistrictsPlan and Activities2012

  2. Community Development Forum Nepal expressed its interest to work in these bottlenecks because of……… The organization is working in 10 districts of Mid and Far Western Region in the areas of social marketing, health and sanitation and HIV/ AIDs since its establishment in 1994 and is thankful to Child Health Division and UNICEF for providing us the opportunity to work in the area of iodized salt social marketing.

  3. Our objective is …………. To change the household behavior in the use of large crystal salt to iodized packet salt with two child logo

  4. Our objective is …………. To ensure the availability and accessibility of iodized salt with two child logo in rural household through increased local level political commitment

  5. To achieve the objectives, our strategy is…………. • Increase awareness : District Stakeholders, Social Influencers, Political Parties, VDC representatives, schools and beneficiaries (community people) • Increase availability and accessibility: Working with STC, CDO office, DDC, DHO, community groups including cooperatives and local leaders • Increase partnership : local mass media (FMs and newspapers)

  6. Working Approach • Partnership with government and line agencies • Coordination/collaboration with stakeholders • Participatory • Integration with other program • Use of effective social marketing tools • Mobilization of local human resource

  7. Implementation Structure

  8. Department of Health, Child and salt trading and central level government agencies Central level Community Level Coordination Collaboration District Level VDC, Health Post , School Principal and management committee, local politicians, women wings of political parties, CBOs, Women health workers, mothers group, etc DDC, District Public Health Office, Salt trading, salt dealer, Women Development Office, Media

  9. Message Dissemination Input Output

  10. Result Chain

  11. Our Plan – key activities

  12. Our Plan – key activities

  13. Our Plan – key activities

  14. Feedback and Suggestion ………..

  15. Thank you

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