1 / 18

Connecting People and Places on Plains social marketing campaign

2014 Complete Streets Forum October 6, 2014 Rick Craven, Ward 1 Councillor, PRVV member Bob Meehan, Aldershot Village Business Improvement Area, PRVV member Jody Wellings, City of Burlington Kendra Willard, Halton Region Health Department.

william-blevins
Download Presentation

Connecting People and Places on Plains social marketing campaign

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 2014 Complete Streets Forum October 6, 2014 Rick Craven, Ward 1 Councillor, PRVV member Bob Meehan, Aldershot Village Business Improvement Area, PRVV member Jody Wellings, City of Burlington Kendra Willard, Halton Region Health Department Connecting People and Places on Plainssocial marketing campaign

  2. “It’s about the people.” Adapted from:Complete Streets Forum 2013 Timothy Papandreou - San Francisco Complete Streets Strategy powerpoint presentation & video Project for Public Spaces 2013 Facebook post

  3. 2013 Context

  4. Campaign Goals • Plains Road Village Vision: • A vibrant main street in the heart of Aldershot Village • To promote the vision by • communicating information • engaging the public and building the capacity of partners • Target Audiences: • Silent majority • Key opinion leaders

  5. New! Ways to show support

  6. New! Website www.aldershotvillage.ca www.halton.ca/walkable www.aldershotbia.com

  7. New! Partners (re)Developed Products

  8. Activities

  9. Positive Media Coverage

  10. “What I like about the Vision…” • Getting ready for the future: creating a resilient place in which to live -Paul Raun • People Friendly -Kenny Hospedales • We need to be more active physically and socially -Grace Chambers • I like the idea of proper bike lanes on Plains Road -Don Thorpe • To make Aldershot walkable –Namira McBride • The beautiful gardens along Plains and architectural buildings being built –Cynthia Fournier • To slow the traffic down. More room to walk/ride -Shannon Grant • I love the idea of walking to stores and restaurants –Diane Elliot

  11. Health Contributions Role • Coordination Skills • Program planning • Community engagement Resources • Access to communications + evaluation support • ~$10,000 • logo Benefits Ex. to share with others re: what can Public Health do? Able to influence complete streets policy via citizen engagement

  12. Business Contributions Role • Spokesperson to reach business community Skills • “Our man on the street” Resources • Access to hundreds of merchants via events and communications • ~$5,000 towards bags • Logo Benefits “Complete streets is good for business.” Showed what the BIA can do for it’s members. • 2 BIA breakfasts • Shop local campaign *New GM needed to network with members

  13. City Staff Contributions Role • Consultant Skills • Business, transportation, planning expertise • Knowledge of political sensitivities Benefits More support for projects • Functional design study passed Put critics into perspective Campaign not directly related to any single development application or project • In-the-loop re: campaign

  14. Councillor’s Office Contributions Role • Political support • Logistical support Skills • Networking and connections Resources • City Logo • Secured funds for • Jane’s Walk ~$500 • PRVV buttons ~$500 Benefits Example of growing sense of pride in community More positive attitudes and less resistance at public mtgs • Acceptance: 1 story -> 6 stories Process of working together created renewed momentum for easily working together on other projects • Wrapping traffic boxes • New gateway sign • Discussion of community portal

  15. Community: PRVV Committee Contributions Role • Active partner Skill • Community-based leadership • Volunteer power Resources • Brand and message • Flyer ~$3,000 • Website Benefits Amplified public support for the vision Revitalized • Committee energy • Community profile Resources and ideas to use again • Website • Pledges • Bags • Buttons • Gallery of Photos

  16. Reflections Partnership is Key • Be open to unusual and unexpected alliances. • Being willing to partner creates opportunity to strengthen partnerships Time Recommendations • Start early. It takes longer than you think. • Plan: 6+ months • Implement: 1 year • Capture more qualitative data • Engage more community: youth, parents, faith, etc. Support Required • Logistical • Coordination • Political • Financial: ~$20,000 + in-kind • Technological: online communications & social media Continue to build on assets created, after the campaign is evaluated. Plan the campaign and meet in the community

  17. The organizations we connected with on Plains Road People Video

  18. Thank-you!

More Related