Marketing and Tourism SLOVAN vs. MARRIOTT

1. Marketing andTourismSLOVAN vs. MARRIOTT Lenka Drgová Jitka Dobrovolná Ivana Hošková Jakub Matoušek Jakub Kušnier Pavel Řezníček

2. HOTEL SLOVAN • Three star hotel in the Brno • Easily accessible by car or public transport • Ownparking house • Restaurant and meeting rooms • EverydayopenedThe Bugatti restaurant with traditional Central European cuisine • Free internet corner in the hotel lobby

4. HOTEL SLOVAN • Single, double/twin, triple and quadruplerooms • Room price includes rich buffet breakfast • Satellite TV, internet, bathroom, toilet, hair dryer • Single room 1.490 CZK • Double room 1.890 CZK (4250/4990 CZK) • Triple room 2.490 CZK • Quadruple room 2.990 CZK

5. HOTEL SLOVAN – single room

6. HOTEL SLOVAN – double room

7. HOTEL SLOVAN Services • Congress room • President room • Meeting room • Billiard room • A night club (disco) • Stodola restaurant • Copycentre MSD

8. HOTEL SLOVAN Services • Sports centre ODC (spinning and cranking) • Hairdressing and beauty parlourLeny • MassagecentreGuasha • Car wash • Parking house • Solarium - Body sun

9. http://slovan-brno.hotel.cz/reviews/ • Averageevaluation (10 max) • Staff 8.5 • Services 8.2 • Clean 8.8 • Comfort 7.7 • Price/Quality 7.2

10. HOTEL MARRIOTT • Fivestar hotel • 3,600 accommodation facilities in 71 countries • CZ represented by five hotels • Standard rooms • Double room Deluxe • Double room Club Level • Junior Suites • Bi-Level Suites • Suites perfect for working, hosting business associates or small private meetings

11. MARRIOTTrooms

12. COMPARISON • Hotel Marriott (5 stars) • widespread • wellknown • idealforforeigners • goodwill • putspeople on first place • HOTEL SLOVAN (3 stars) • idealformiddleclass • smalleradvertisingeffort • people just as customers

15. HOTEL SLOVAN • Suggestionshow to improveservices • Websiteprezentation (SEO) • Presentation hotel through online web catalogs • Loyaltycard • Betteradvertising