1 / 11

Tourism & Hospitality Marketing

Tourism & Hospitality Marketing. Tamer Zakaria , HR Consultant Instructor of Hospitality Management Faculty Member of the American Hotel & Lodging Educational Institute. Lec.6. Tourism & Hospitality Marketing Mix. Outlines. Travel & Tourism Industry. Tourist Destination.

enrico
Download Presentation

Tourism & Hospitality Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Tourism & Hospitality Marketing Tamer Zakaria, HR Consultant Instructor of Hospitality Management Faculty Member of the American Hotel & Lodging Educational Institute

  2. Lec.6 Tourism & Hospitality Marketing Mix Tourism & Hospitality Marketing Tamer Zakaria

  3. Outlines • Travel & Tourism Industry. • Tourist Destination. • Tourist Attractions. • The P-Mix. • What the Industry Sells – Hospitality. • What Each Property Sell –Uniqueness. • Seasonality of Tourism & Hospitality Business. Tourism & Hospitality Marketing Tamer Zakaria

  4. Travel & Tourism Industry • Lodging Properties. • Transportation Services. • Food & Beverage Operations. • Retail Stores. • Activities. Tourism & Hospitality Marketing Tamer Zakaria

  5. Tourist Destination The Destination is Composed of • Attractions. • Accessibility. • Infrastructure. • Superstructure. • Hospitality resources. Tourism & Hospitality Marketing Tamer Zakaria

  6. Tourist Attractions The characteristics that attract tourists are: • Natural resources. • Climate. • Culture. • Historical resources. • Ethnicity. • Man made attractions. Tourism & Hospitality Marketing Tamer Zakaria

  7. The P-Mix Tourism Marketing Mix • Product. • Programming. • Packaging. • Partnership. • Place. • Price. • Publicity. • Promotion. Tourism & Hospitality Marketing Tamer Zakaria

  8. What the Industry Sells “Hospitality” • Hospitalityis the cordial, generous, and gracious reception of guests. Tourism & Hospitality Marketing Tamer Zakaria

  9. T H Y O A S P I T I L HOSPITALITY Tactful Manner Honesty Outstanding Performance Attentiveness Special Touches Legendary Service Pleasant Atmosphere Innovation Initiative Team Spirit Yes, We Can Tourism & Hospitality Marketing Tamer Zakaria

  10. What Each Property Sell “Uniqueness” • Each property must create and maintain its own charm, attract and hold its own guests. Tourism & Hospitality Marketing Tamer Zakaria

  11. Seasonality of Tourism & Hospitality Business • Tourism is a season product – meaning that certain sites are more popular at certain times of the year than others. • Demand during certain seasons – especially summer – is considerably higher than demand during others. Tourism & Hospitality Marketing Tamer Zakaria

More Related