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DeCA Europe: Current Projects and Future Initiatives

Discover DeCA Europe's ongoing projects and upcoming initiatives, including stockage levels, new initiatives in FY09, sustainability efforts, seafood road shows, and more. Stay updated on the latest developments and achievements in the food industry.

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DeCA Europe: Current Projects and Future Initiatives

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  1. Current Major Projects Note: There will be enlarged departments throughout DeCA Europe

  2. Future Major Projects DeCA Europe

  3. Sustainment Projects DeCA Europe

  4. Livorno Commissary Grand Opening 5 June 2009 DeCA Europe

  5. 21st Century Leadership “We cannot direct the wind, but we can adjust the sails.” - Unknown DeCA Europe

  6. Current Stockage Levels • Carry over 12K resale line items • Stock over 9,590 items brought in from USA • More than 7,680 dry; 1,290 freeze; 620 chill • Added additional 115 chill items • Plus Direct Store Delivery (DSD) items, one-time buys, shippers, local items, club packs & seasonal/holiday items • Plus meat, produce & deli/bakery products • During FY08 added over 1,200 new items • FY09 thru June added over 630 new items • Considerations • Sales history & demand, product shelf life, CDC space constraints, customer input, cost & promotional activity, store size, manufacturer & food broker support Bottom Line: - Food industry dynamic business - Ongoing process to achieve right mix DeCA Europe

  7. New Initiatives in FY09 • Fresh seafood • Organic produce • WIC-Overseas now includes fresh produce • Bison meat • Vitamin swap • Gluten-free soy products expanding • Stars and Stripes Military Mom's page on web • Kay's Kitchen online expanded • New theme & new recipes each week • 2 weekly radio shows on AFN • Friday afternoon on AM "Clueless Guys Can Cook" • Monday morning on FM "Kay's Kitchen on the Radio" DeCA Europe

  8. Bags for a Green Environment • Started in Nov 07 with 1 bag • Now carry variety of 6 bags • Keep Cool Thermal • Plastic Carrier • Savvy Saver Regular, Large, Thermal & Canvas • Total sales of $325,958 since start of program • Total savings from reduction in non-environmentally friendly bags: $90K! DeCA Europe

  9. Seafood Road Show European commissary road shows continue - Enjoy some “Surf & Turf”… King crab legs and claws Slipper lobster tails Tiger shrimp Atlantic salmon fillets Tilapia fillets Catfish fillets Tuna steak Bay scallops …and some “turf” too - Angus top loin roast AT GREAT $AVING$!! Up to 49%!! Rounding out the rest of the year Wiesbaden August 21-22 Heidelberg August 28-29 Aviano September 4-5 Sigonella September 11-12 Naples September 18-19 Vogelweh October 16-17 Bamberg October 30-31 Patch Barracks November 13-14 The commissary – It’s worth the trip! DeCA Europe

  10. Surf-n-Turf Road Show Sales 2009 • RAMSTEIN FEBRUARY 13-14 $13,719.69 • MANNHEIM FEBRUARY 27-28 $ 8,166.16 • PATCH BKS MARCH 13-14 $ 8,238.01 • GRAFENWOEHR APRIL 03-04 $12,450.93 • BITBURG APRIL 17-18 $ 7,662.10 • VOGELWEH MAY 01-02 $12,760.41 • SCHWEINFURT MAY 15-16 $ 4,244.76 • LAKENHEATH JUN 05-06 $ 9,215.52 • RAMSTEIN JUL 10-11 $ 7,480.04 • TOTAL $71,486.69 DeCA Europe

  11. Milk Sales • Milk Sales, Jul 08-Jun 09 • Fresh: $6,487,564 • Organic $2,306,003 • Organic is 26% of milk sales and increasing in popularity with customers DeCA Europe

  12. Award Winning • DeCA/DoDDS "Food for Thought" • Partners in nutrition education • 2nd year with 160 • Kaiserslautern • Middle School 6th graders • Will be expanding to Sembach Middle School Pete Taylor Partnership of Excellence Award from the Military Child Education Coalition DeCA Europe

  13. Deli/Bakery Operations • Hired 15 managers • Replacing work leaders • 1st basic bakery deli ops course given • 11 attendees at Aviano • 3rd cake decorating class given • "Hands on" training for employees • 18 self-serve bakeries • Schweinfurt latest addition • Quarterly display contest starts in August • "Say cheese" photo contest • Added • 3 organic breads, 2 pre-whipped frostings, 2 pre-baked cupcakes, 2 pre-baked brownies, 2 cheddar & mozzarella cheeses DeCA Europe

  14. Self Serve Bakery Sales DeCA Europe

  15. Sandwich Bars Demographics % of TotalStore Sales $$ Volume Unit Volume DeCA Europe

  16. Sandwich Sales – June 2009 DeCA Europe

  17. Sandwich Sales – June 2009 DeCA Europe

  18. Sandwich Sales – June 2009 DeCA Europe

  19. Deli/Bakery Sales Aug 07-Jul 08 Aug 08-Jul 09* Bakery $2,644,936 $3,149,510 +16% Deli $7,436,849 $8,549,835 +13% *Projected for July 09 DeCA Europe

  20. Fisher House BBQ Joint efforts between industry & DeCAsupporting troops on many levels Landstuhl Hospital Appreciation Day Again, over 800 hospital staff &patients served DeCA Europe

  21. Some Numbers to Consider • Organic products • Sales increased 27% from Jun 07 to Jun 08; and 14% from Jun 08 to Jun 09 • Product selection increased from 213 to 247 items in 2008 and from 247 to 285 in 2009 • WIC-O products • Number of transactions increased by over 782K from FY08 to FY09 • Bison – introduced this year with sales over $138K • Lakudia Olives – introduced this year with sales over $75K DeCA Europe

  22. Future Operations • Focus on funding • Level of affordable support • CDCs & CMPP uniquely suited to changing footprint • Facilitate new support scenarios • Modify operations to meet requirements • Current locations at key logistic hubs • Continued commitment from business partners Bottom Line: Adjust to changing market conditions DeCA Europe

  23. 18 THE COMMISSARY … It's Worth The Trip! 1991 - 2009 Thank You DeCA Europe

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