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At the Movies: How External Cues and Perceived Taste Impact Consumption Volume

At the Movies: How External Cues and Perceived Taste Impact Consumption Volume.

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At the Movies: How External Cues and Perceived Taste Impact Consumption Volume

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  1. At the Movies: How External Cues and Perceived Taste Impact Consumption Volume The amount that you eat can be impacted by more than just taste. Eating out of a large container can increase your consumption as much at 61%. Watch out! Who you go with, how much you pay attention, and your gender also have an effect on consumption. Learn how to control your external cues that affect your consumption! Wansink, Brian and SeaBum Park (2001), “At the Movies: How External Cues and Perceived Taste Impact Consumption Volume,” Food Quality and Preference, 12:1 (January), 69-74.

  2. What Influences How Much You Eat? Container Size? Mood? Presence of Others? Taste? Could be caused by varying the container size! Why We Think We Eat Why We Actually Eat VS. How Much Eaten How Much Eaten Taste Taste Wansink, Brian and SeaBum Park (2001), “At the Movies: How External Cues and Perceived Taste Impact Consumption Volume,” Food Quality and Preference, 12:1 (January), 69-74.

  3. 'Pop' Goes the Results 151 moviegoers were given free popcorn at a movie and given a questionnaire to determine their preference of good tasting or bad tasting popcorn based on the size of popcorn (L or S) that they were given. Movie goers who rated their popcorn as favorable at 49% more when given a large container. Popcorn Consumption Movie goers who rated their popcorn as unfavorable at 61% more when given a large container. 61%↑ 49%↑ Wansink, Brian and SeaBum Park (2001), “At the Movies: How External Cues and Perceived Taste Impact Consumption Volume,” Food Quality and Preference, 12:1 (January), 69-74.

  4. Large Container Consume more even if it does not taste good Easier to lose track of how much you have eaten Don’t Be Fooled! • The study found that the following can influence consumption: • Container size • Large containers increase consumption • Gender • Men eat more than women • Attention level • People who pay little attention to how much they eat consume more • Presence of others • Those with others eat more than those alone Wansink, Brian and SeaBum Park (2001), “At the Movies: How External Cues and Perceived Taste Impact Consumption Volume,” Food Quality and Preference, 12:1 (January), 69-74.

  5. WHAT DOES IT ALL MEAN? Buy in Individual Size Someone who does not monitor their consumption is more susceptible to container sizes than someone who closely monitors their consumption TIP: monitor the amount that you eat so that you do not fall prey to the large containers! Decrease consumption by decreasing packaging sizes of unhealthy foods Increase consumption by increasing packaging sizes of healthy foods TIP: repackage unhealthy snacks into individual sized bags to prevent over consumption! ***This can be especially important for children and the elderly who need the nutrients for continued growth*** Wansink, Brian and SeaBum Park (2001), “At the Movies: How External Cues and Perceived Taste Impact Consumption Volume,” Food Quality and Preference, 12:1 (January), 69-74. Buy in Family Size

  6. Mind Over Matter: Learning More About Portion Control To learn more about these tips and others that can help you live a healthy life visit: www.mindlesseating.com http://foodpsychology.cornell.edu/ You Tube: Dr. Wansink discusses the dangers of the buying in bulk (click picture) “If you see it, you'll eat it, expert says” http://www.cnn.com/2007/HEALTH/diet.fitness/09/21/kd.mindless.eating/index.html WATCH OUT: Don’t unconsciously overeat! Wansink, Brian and SeaBum Park (2001), “At the Movies: How External Cues and Perceived Taste Impact Consumption Volume,” Food Quality and Preference, 12:1 (January), 69-74. Created By: Lauren Faldet

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