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SEO

SEO. ProHomTerMizer SALES Eric Herzog & Kirk Palmer CMP101 - NCC 2011 . Eric Herzog & Kirk Palmer. Website Life Cycle Company Overview Web Traffic Analysis Search Engines Importance Search Engine Comparisons ProHomTerMizer - SEO success samples from Party Hunter .com

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SEO

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  1. SEO ProHomTerMizer SALES Eric Herzog & Kirk PalmerCMP101 - NCC 2011

  2. Eric Herzog & Kirk Palmer • Website Life Cycle • Company Overview • Web Traffic Analysis • Search Engines Importance • Search Engine Comparisons • ProHomTerMizer- SEO success samples from PartyHunter.com • S.E.O Video Presentation Table of Contents The Basics

  3. Eric Herzog & Kirk Palmer • Starts with a GREAT idea • Design & build the website • Publish to the web • Submit site to search engines • Wait, wait, wait, for visitors • Call ProHomTerMizers! • Get more visitors! Lets Get Started Website Life cycle

  4. Eric Herzog & Kirk Palmer • What is ProHomTerMizer? • Internet Marketing • Business & Personal Use • We help you increase traffic • Increase sales & popularity Company OverviewWhat is ProHomTerMizer? • Things that we don’t do • Website design • Web programing / developing • Content Management Systems

  5. Eric Herzog & Kirk Palmer • How do websites get found? • Directly – via web address • Banners • Links (pictures or texts) • Popups, Email blasts, etc. • Search Engines Great Website! No HitsWeb Traffic Analysis

  6. Eric Herzog & Kirk Palmer • Paid Listings • Many website pay on a per click basis to have their website listed on the top of search results • Submit & Resubmit • A website must be submitted to a search engine in order to be properly indexed. Resubmit for best results • Software programs • There are many software programs on the market today that will automatically submit your website to hundreds of search engines • ProHomTerMizer – Free # 1 position • It is possible to be listed at number 1 position, simply by being the best result for a give search Search Engine TricksGetting Listed

  7. PROHOMTERMIZER - #1 – Search Result Example #1 www.PartyHunter.com – “Marquee Nightclub Thursdays”

  8. PROHOMTERMIZER - #1 – Search Result Example #2 www.PartyHunter.com – “Latin Quarters Nightclub”

  9. Eric Herzog & Kirk Palmer Search Engine BasicsYouTube Video

  10. Eric Herzog & Kirk Palmer • Type of Search Results • Key SEO Concepts • Traditional SEO Methods • Advance • Advance • Advance • Advance • Advance • Advance How it REALLY worksAdvanced Topics

  11. Eric Herzog & Kirk Palmer Google Search EngineGeneric SearchColleges in Nassau County Types of Search Results: Sponsored, Paid, & Organic

  12. Eric Herzog & Kirk Palmer The Matrix (1999)A computer hacker learns from mysterious rebels about the true nature of his reality and his role in the war against its controllers. View of the Internet: A Search Engine’s View

  13. Eric Herzog & Kirk Palmer www.NCC.eduDesign / Layout View

  14. Eric Herzog & Kirk Palmer www.NCC.eduMatrix / Code / Source ViewIE => Page => View Source

  15. Eric Herzog & Kirk Palmer www.NCC.eduSearch Engine View: Meta tag Analysiswww.SECsentro.com

  16. Eric Herzog & Kirk Palmer www.NCC.eduSearch Engine View: Meta tag Analysiswww.SECsentro.com

  17. Eric Herzog & Kirk Palmer www.PartyHunter.comDesign / Layout View ProHomTerMized Example

  18. Eric Herzog & Kirk Palmer www.PartyHunter.comMatrix / Code / Source ViewIE => Page => View Source ProHomTerMized Example

  19. Eric Herzog & Kirk Palmer www.NCC.eduSearch Engine View: Meta tag Analysiswww.SECsentro.com

  20. Eric Herzog & Kirk Palmer www.SEOcentro.comMeta tags analysisProHomterMized: www.PartyHunter.com

  21. Eric Herzog & Kirk Palmer • Neat Popularity Tricks! • Link Exchanges • FFA – Free For All • Meta Tags Duplication • Wave Attacks – Miserable Failure • Splash Pages – Click to Enter • Invisible Text Traditional SEO MethodsSmarter Search Engines

  22. Eric Herzog & Kirk Palmer • Meta Tags • Relevance • Content superiority • Subject Authority • Popularity • Bounce Rates • Time on Site • Click through rates • Hits & Visits • Many, many, many, more…. Key S.E.O ConceptsPut in your paper notes

  23. Eric Herzog & Kirk Palmer • Company Overview • Search Engine Basics • Why Optimize? • Key Concepts • Optimization • Content Management Systems • Summary • Resources Search Engine BasicsHow & Why?

  24. Eric Herzog & Kirk Palmer • Had a great idea for a website • Developed & designed the site • Launch the website • Submit site to search engines • Get visitors/customers! How? • Get more visitors! • Call PromHomTerMizer Before ProHomTerMizerDevelopment Timeline?

  25. Keywords • Rankings • Links • Bots & Crawlers Presentation Overview – Advanced Search

  26. What is S.E.O? • Search Engine Optimization • What does it affect? • Everything! How do visitors find your website? • Why use ProHomTerMizer Services? • ProHomTerMizer will improve your website visibility. ProHomTerMizer S.E.O Basics – What is it?

  27. Link Exchanges • Keywords - AOL • Popularity – hits • Indexing – Yahoo • Paid Links • Google – The End (Algorithms) ProHomTerMiezer S.E.O Basics – History

  28. These software programs index information and send out “crawlers” to search for new information add to the web. • Crawlers find new websites and web pages based on SEO. • Search engines use SEO’s to locate “old” and “new” website. Search Engine Basic

  29. An introduction to optimizing a web site for the best possible search engine results. • A web site with good search engine listing may see a increase in traffic. Search Engine Optimization

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