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27:1 Postwar America. 1944 GI Bill of Rights. Tuition Unemployment Federally guaranteed loans. Housing Shortage. Mass produced housing Levittown, NY Baby-boom. Runaway Inflation. War to peace production OPA regulations supply and demand of consumer goods
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1944 GI Bill of Rights • Tuition • Unemployment • Federally guaranteed loans
Housing Shortage • Mass produced housing • Levittown, NY • Baby-boom
Runaway Inflation • War to peace production • OPA regulations • supply and demand of consumer goods • Congress re-establishes price, wage, and rent controls
Post War Economic Boom • People had money to spend • GI Bill • Marshall Money • War time savings/war bonds • Consumer demand
Truman’s Challenges • Spread of communism • Economic troubles • Inflation • Tough on strikers
Truman supports Civil Rights • Wanted: antilynching laws, no poll taxes, equal economic opportunity • Issued: Executive Order to integrate the military • Set precedent of Federal responsibility to deal with racial issues
Dixicrats • Southern democrats opposed to Truman’s emphasis on civil rights
1948 Presidential Election • “Whistle stop campaign” attacked the “do nothing” republican congress • “Give ‘em hell Harry” campaign • Truman wins!!
Truman’s Domestic PolicyFair Deal • Social Reforms • Universal health care • Minimum wage • Housing • agriculture
Downfall of the Democrats • Stalemate in Korea • Labor unrest • Inflation • McCarthyism
1951 Presidential Election • “I like Ike” • Eisenhower’s Platform • Tough on communism • Shrink Federal government
Nixon’s “Checker’s Speech” • Illegal campaign contributions? • Use of TV • 58 million viewers • Saved campaign
Modern Republicanism • Middle of the road politics • Avoiding controversial issues
Eisenhower and Civil Rights • 1954 Brown v. Board of Education overturns Plessey • 1955 Rosa Parks • Beginning of the Civil Rights Movement
Jackie Robinson • Breaks the color barrier in Pro-sports • Brooklyn Dodgers • 1st African American inducted into the Baseball Hall of Fame
Blue Collar V. White Collar • Blue-manufactured goods • White-managerial, clerical, professional
Conglomerates • ITT-diversified to protect itself
Franchise • Fast food • MacDonald’s
Baby Boom • 1946-1964 • Five Causes
Salk Vaccine • Dr. Jonas Salk • Polio
Dr. Spock Common Sense Book of Baby and Child Care • Childrearing practices • 2nd best selling non-fiction book of all time?
50’s Women • Happy homemaker? • The Feminine Mystique • Career opportunities • earnings
Technological Wonders • Air conditioning • Increased urban development, more skyscrapers • Changed housing styles • Ranch • Lowered ceilings • Smaller windows • Eliminated “sleeping porches” • Rise of Sunbelt Cities
Automania • Suburbia • Interstate Highway Act –Ike 1956 • Positive Effects • Negative Effects
Consumerism • New products • Planned obsolescence • Credit cards/installment plan • Advertising