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Encouraging Students To Use Transit

Encouraging Students To Use Transit. University Transit Service. Essentials. As users of public transportation, students have unusually high demands and expectations Convenient Platforms Frequent Service Attractive Buses /Amenities Convenience of Payment. Students Loathe Money.

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Encouraging Students To Use Transit

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  1. Encouraging Students To Use Transit University Transit Service

  2. Essentials As users of public transportation, students have unusually high demands and expectations • Convenient Platforms • Frequent Service • Attractive Buses /Amenities • Convenience of Payment

  3. Students Loathe Money More accurately, students loathe cash. Therefore, remove the necessity for cash transactions and ridership will increase.

  4. Transit Cards Transit Cards or Smart Cards can be an excellent way to eliminate cash from transactions. Unfortunately, they have weaknesses. • Its another card and students don’t like to carry a lot of these (seriously) • Arranging payment can be considered inconvenient

  5. Open Ridership Open Ridership arrangements can be great because they are convenient for everyone • Students don’t have to sign up or actively pay anything • Transit agencies don’t have to manage thousands of transactions.

  6. Students Will Pay for Convenience Not only does an open ridership agreement make the monetary flow much easier for a transit agency to manage, but the agency can actually charge more for this. • University administration is willing to pay to have a transit amenity for students • The fee can be passed along to students because they like the convenience and parents like car-free options

  7. Case Study: University of Virginia • University served by two transit agencies • University Transit serves University grounds and nearby areas • Charlottesville Transit serves city and outlying area.

  8. Case Study: UVAInitial Condition • Ridership on UTS quite high. • Student ridership on CTS low, overall ridership could use work • UTS funded by Student transportation fee, Parking fees. State Agency • CTS funded by tax dollars (and fare box)

  9. Case Study: UVAImplementation • Ridership surveyed to ascertain necessary level of funding • UVA agrees to pay more than the cost of all surveyed rides in order to anticipate increase in ridership due to program • UVA Staff and Students must show ID to ride but there is no separate pass.

  10. Case Study: UVAResult • UVA Staff and Student ridership 04/08: 10,182 (7.4% of total CTS ridership) • UVA Staff and Student ridership 03/08: 18781 (13.3% of total CTS ridership)

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