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Current production includes many disjointed actors in the value chain

Current production includes many disjointed actors in the value chain . Fruit Production. Oil Processing and Value Added Services. European cosmetic manufacturers. Cooperative. Wholesaler. Foreign Markets. Farmers. Government Tree Replanting. Foreign Markets. Moroccan Manufacturers.

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Current production includes many disjointed actors in the value chain

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  1. Current production includes many disjointed actors in the value chain Fruit Production Oil Processing and Value Added Services European cosmetic manufacturers Cooperative Wholesaler Foreign Markets Farmers Government Tree Replanting Foreign Markets Moroccan Manufacturers European cosmetic manufacturers Foreign Markets Cooperative Farmer Direct relationship only possible for large farmers Indicates that they are separate actors in the supply chain

  2. An integrated business model is the most efficient way to address the current problems in the value chain Fruit Production Oil Processing and Value Added Services Localized nut processing Sale in Foreign Markets Centralized Oil Production and Value Added Unit Sale in Foreign Markets Localized nut processing Community Tree Replanting Farmers Sale in Foreign Markets Localized nut processing Centralized Oil Production and Value Added Unit Sale in Foreign Markets Localized nut processing One actor involved in these activities

  3. Jamela vs. Competitors: More value stays in Morocco > 80% < 3% Percent of retail price retained/reinvested in Morocco

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