Marketing as a tool of The farm business improvement in disadvantaged regions

1. Marketing as a tool of The farm business improvement in disadvantaged regions Vladimír Kocák vladimir.kocak@euke.sk

2. History of farms in Slovakia • A changeofagriculturalpolicy and marketorientation. • Restitution, or more preciselyestate in reversion, • Thefarmtransformation, privatization and structuralchangeswithintheframeofTransformationlaw no. 13/2002,

3. Ways, how to avoid these problems • To abidance ethics principles, • Optimalization of business activities in frame of natural conditions in a particular region, • Creation of business strategy and marketing strategy, • Production and selling the renewable resources of energy.

4. Implementation of marketing tools in the long term strategy • The purpose of marketing is not simply to generate sales or achieve a certain market share, but rather to produce profitable sales and a profitable market share.

5. 4 basic marketing activities • Identifying specific segments of potential buyers, called target segments, • Meticulously evaulating the needs of that segment, • Researching and developing products or services that will answer the needs of that segment, • Developing a program that will make the problem-solving products or services known to the target segments.

6. Determination of competitive strategy • Cost leadership strategy, • Differentiation strategy, • Segmentation strategy.

7. Farm in Kapusany Optimal solution is interconnection of cost leadership strategy with the differentiation strategy.

8. Farm strategy

9. Great chance for agri-business, potential of biomass

10. Thank you. vladimir.kocak@euke.sk