1 / 17

Mastering Instagram Marketing Strategy for Business Growth

Learn why Instagram is essential for businesses, how to differentiate personal and business profiles, and utilize content, hashtags, and insights effectively to promote your brand. Discover the power of Instagram Stories and leverage insights to enhance your marketing strategy. Explore promotion options and valuable resources to elevate your Instagram game.

lgloria
Download Presentation

Mastering Instagram Marketing Strategy for Business Growth

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Using Instagram as a Marketing Tool Presented by: Ed Weeks Founder, HV Social Media

  2. Brief Overview • Why Instagram? • Personal vs Business • Content • #Hashtags • Insights • Promotion • Resources

  3. About Me

  4. Instagram Introduction • Businesses use imagery and visual storytelling to connect with customers • 80% of accounts follow a business • 60% learn about a service • 75% take action after being inspired by a post

  5. Personal vs Business Profile • Think of a business profile as a “beefed up” version of a personal profile • The major differences are: • Access to insights • Contact information • Instagram Ads

  6. Be recognized as a business • Get real time metrics on how your stories and promoted post perform throughout the day • Get insights into your followers and how they interact with your posts • Add information about your company • Business hours • Location • Phone Number • Convert to a business account within your app account settings

  7. Convert your current profile to a Business Profile • Log in to your account • Tap the settings icon (the gear) • Tap “switch to business profile” • You will be prompted to connect your profile to your Facebook page • Once connected, your Instagram profile will import the business info included on your Facebook page • Be sure to include a phone number • Also include a physical or email address

  8. Content • Instagram = Images (photo & video) • A strong visual voice is the key to driving real business results • Start with a clear goal and creative concept • Consider how Instagram fits into your overall marketing strategy • Is your objective to increase awareness, shift perception or reach a new audience? • Celebrate your brand’s look and feel • Choose themes to tell a cohesive story • Focus on craft • Take the time to create high-quality content • Take some time to learn from other brands

  9. Hashtags (#s) • Hashtags make your content discoverable and put you in front of users you may have never successfully targeted • People learned tossing 30 hashtags on a post only does so much–especially for businesses • There’s definitely a method behind the madness • Instagram posts with at least one hashtag tend to receive 12.6% more engagement • Get into the habit of using hashtags for main keywords mentioned • Using keywords without a hashtag won’t make your post discoverable • Remember what you came here for–to grow your brand and hopefully generate a positive ROI • It’s not just for a bunch of followers and likes

  10. Stories • The bar across the top of your feed highlights the friends and businesses that have shared stories within the last 24 hours • Stories let you connect to your audience and inspire people with full screen photos or videos • You can bring your stories to life with filters, text and drawings • Video limit is 15 seconds

  11. Ideas of how to use Stories • Behind-the-scenes footage • Product promotions • Limited time sales • Interactive tours • Teasers • How-tos • Interviews • Real-time news • Deliver ads

  12. Leveraging Insights • Learn more about the behavior and demographic of your audience so you can create relevant content that is effective at driving business results • Impressions • Total number of times your post has been seen in the past 7 days • Reach • How many unique people your post has reached in the past 7 days • Profile Visits • Website Clicks • Follower Insights

  13. Promoting on Instagram Can create from an existing post in a few simple steps • What is your goal? • More profile visits • More website traffic • More promotion views • Select Your Audience • Automatic (Instagram targets like followers) • Local • Manual • Select Your Budget & Duration • What is your spend and for how many days?

  14. Resources www.business.instagram.com www.facebook.com/blueprint/courses/category/instagram www.all-hashtag.com Instagram Apps - Boomerang, Hyperlapse, Layout Other Apps - Canva (web-based too), CutStory

  15. Questions?

  16. Ed Weeks 845-702-0008 ed@hvsocialmedia.com www.hvsocialmedia.com

More Related