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WIPO/INV/BEI/02/3.a The Role of Universities in the Innovation Cycle

WIPO/INV/BEI/02/3.a The Role of Universities in the Innovation Cycle. Document prepared by Ms. Kirsten Leute, Licensing Associate Office of Technology Licensing, Stanford University, Palo Alto, California (USA). Agenda. University-Industry Relations at Stanford

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WIPO/INV/BEI/02/3.a The Role of Universities in the Innovation Cycle

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  1. WIPO/INV/BEI/02/3.aThe Role of Universities in the Innovation Cycle Document prepared by Ms. Kirsten Leute, Licensing Associate Office of Technology Licensing, Stanford University, Palo Alto, California (USA)

  2. Agenda • University-Industry Relations at Stanford • OTL Background/Invention Process • The Innovation Cycle, Silicon Valley, and how we play a part

  3. Industry - University Interaction • Development Office • Office of Sponsored Research • Industrial Contracts Office • Office of Technology Licensing

  4. OTL Mission To promote the transfer of Stanford technology for society's use and benefit while generating unrestricted income to support research and education

  5. The Invention Process • Evaluation • Patenting Decision • Marketing Strategy • Licensing Strategy • The License • Continuing the Relationship

  6. OTL Numbers • Founded in 1969 - Revenue of $50K • Revenues in FY 00-01: $41.2M • Licenses executed in 00-01: 160+ • Disclosures received in 2001: 277 • Total Disclosures: 4,000+

  7. OTL Numbers (cont.’d) • Staff: 25+; 16 do licensing • Budget: $2.9M • Patent costs: over $3M • Royalty sharing: • 15% to OTL, then expenses, out-of-pocket • Net is split into thirds (inventors, departments, schools)

  8. OTL Cycle Inventions Created Inventions Transferred to Industry Resources Obtained for Further Research

  9. Innovation Cycle Identify an opportunity Resources Research and Development Distribution, Sales, Services Protect IP Promotion Final Product Design Manufacturing

  10. Two Worlds • University • Open Environment • Publication is key • Non-profit, but need $$ • Industry • Protected Environment • Proprietary -Competitive Edge • For profit, need $ for survival, shareholders

  11. University Inventor’s Role in Technology Transfer • Disclose Inventions • Identify Potential Licensing Prospects • Participate in Patent Preparation and Prosecution • Host Visits by Potential Licensees • Provide input into the Licensing Strategy • Consultant (optional) to Licensee(s) • May be a Founder of a Start-up

  12. What OTL Can Do For Industry • Track specific areas of interest (4D database) • Send relevant technologies • Identify faculty with similar areas of interest • Communicate/Follow-up • Be innovative within policy boundaries • Transfer Technology

  13. Start-Up Tradition • Hewlett-Packard • Me-too mentality • Resources • No incubator at Stanford • Equity Frederick Emmons Terman

  14. Examples of Success • Silicon Valley • Yahoo!, Google • Jim Clark

  15. Take Home the Competitive Advantage Message • Create good relationships • Use your local resources (especially people) • You need good people • Must have win-win • Create an open, flexible environment (i.e. be innovative)

  16. Web Info http://otl.stanford.edu http://www.stanford.edu/group/ICO SU/Corporation interactions: http://corporate.stanford.edu/ - SU guide to companies - faculty research directories • kirsten.leute@stanford.edu

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