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Aquaculture Situation and Outlook: Marketing

Aquaculture Situation and Outlook: Marketing . Sid Dasgupta Kentucky State University. General Information. Aquaculture in Kentucky is mostly small scale This usually means: small volume of production, and breakeven prices that are higher than wholesale prices

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Aquaculture Situation and Outlook: Marketing

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  1. Aquaculture Situation and Outlook: Marketing Sid Dasgupta Kentucky State University

  2. General Information • Aquaculture in Kentucky is mostly small scale • This usually means: small volume of production, and breakeven prices that are higher than wholesale prices • Many aquaculture products are also seasonally available (Sept-Oct) • Some products are often very specialized, and do not represent products consumed everyday (e.g., prawns, crayfish, etc.) • Products can be available fresh or live

  3. What are the products? • Channel catfish (around 800 tons/year) • Freshwater prawn (40 - 60 tons/year) • Largemouth bass (around 53 tons/year) • Other products available at very low volumes: • Paddlefish • Hybrid striped bass • Rainbow trout (1 producer; festival sales) • Australian red claw crayfish (2nd year trials)

  4. What are the current markets? • Catfish • Available from 2 sources, (1) PAAC, (2) independent small farms • PAAC catfish is sold to a major grocery chain, some paylakes, local restaurants, and a local wholesaler • Catfish from independent farms are used for home consumption, local sales and some paylake sales • Negligible profits at the farm level for sales to processor • Missed opportunities: 1) local Asian grocers for live and fresh sales, 2) low density farming for paylakes, 3) farmers’ markets, & 4) smoked catfish & other value-added products

  5. What are the current markets? • Freshwater prawn • Available from small farms (150) all over KY • Most prawns are sold at the pond bank, some sold in restaurants($5.50-$7.00/lb) • Some prawns are processed & frozen (4 processing sites in KY) • Some have tried small festivals and Asian wholesalers ($5.50/lb) • Missed opportunities: 1) farmers’ markets, 2) value-added products, 3) year-round festivals. • If properly managed, pond bank and festivals sales could account for all of KY’s prawn production

  6. What are the current markets? • Largemouth bass • Food fish available from 1 farm only (35 water ac) • Live fish sales to an Asian live hauler from Toronto • There seems to be more demand than supply • Another bass farm produces 1 lb fish for pond stocking ($5+ per fish) • Missed opportunities: 1) local Asian grocers for live and fresh sales, 2) paylakes (catfish is the preferred product, but there might be a market for bass)

  7. Other markets? • Hybrid striped bass • Wholesale market exists in the east coast ($2.20-2.50/lb) • Illinois is the local leading supplier to the east coast • Red claw crayfish • Local restaurants and fish retail grocer appreciate this product (4 count or bigger) Price $7 - $8/lb • Paddlefish • Restaurants like fresh fillet • Possible market for smoked product

  8. Marketing problems • Some restaurants stopped featuring local prawn due to high price, small size, and the meat was too soft (or mushy) • Several restaurants and grocers featuring smoked paddlefish have discontinued sales because of quality problems

  9. Recommendations • For small scale marketing to succeed, the product must be top quality • The product must be unusual but attractive ( large prawns, red claw crayfish and paddlefish) • Production costs must be under control, i.e., prawn and crayfish nurseries are essential and so is a commercial paddlefish hatchery

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