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1st PRME Latin America Regional Meeting. The N ew Role of Management Education A Brazilian Experience. NORMAN DE PAULA ARRUDA FILHO. Buenos Aires, 6 de dezembro de 2011. The C hallenge How to implement PRME in our strategy and dissiminate the P rinciples to the business community ?.
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1st PRME Latin America Regional Meeting The New Role of Management Education A Brazilian Experience NORMAN DE PAULA ARRUDA FILHO Buenos Aires, 6 de dezembrode 2011
The Challenge • Howtoimplement PRME in ourstrategyanddissiminatethe • Principlestothe • business community?
The Implementation • - Strategic Plan Review • Identify the main stakeholders • Comunication as a main tool • Focus on actions that engage more school areas – try to identify allies! • Never miss the “What do we benefit from this initiative” look.
The Dissemination -Coordination of Education Commission on Global Compact Brazilian Committee -International Forum of Education and Sustainability: ISAE/FGV, CLADEA and PRME’s event hosted in Brazil - Several lectures in Brazil and other countries
The Results • 24 new Brazilian PRME formal • Brazilian PRME Network launched with the 3 categories • Academic Institutions • Corporate Universities • Supporting Organisations • Strategic international alliances with other PRME signatories
1st PRME Latin America Regional Meeting This is our answer to the future Thank you! NORMAN DE PAULA ARRUDA FILHO norman@isaebrasil.com.br