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Critical Thinking About Media: Media Literacy Skills All Students Need

Critical Thinking About Media: Media Literacy Skills All Students Need. Frank W.Baker media educator fbaker1346@aol.com Media Literacy Clearinghouse http://www.frankwbaker.com. Media literacy 101. What do we want students to know about the media?. Media literacy 101.

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Critical Thinking About Media: Media Literacy Skills All Students Need

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  1. Critical Thinking About Media: Media Literacy Skills All Students Need Frank W.Baker media educator fbaker1346@aol.com Media Literacy Clearinghouse http://www.frankwbaker.com

  2. Media literacy 101 What do we want students to know about the media?

  3. Media literacy 101 “It would be a breach of our duties as teachers for us to ignore the rhetorical power of visual forms of media in combination with text and sound…the critical media literacy we need to teach must include evaluation of these media, lest our students fail to see, understand, and learn to harness the persuasive power of visual media.”NCTE Resolution on Visual/Media Literacy

  4. IRA/NCTE Standards for the English Language Arts 6. Students apply knowledge of language structure, language conventions, media techniques, figurative language, and genre to create, critique, and discuss print and nonprint texts. 8. Students use a variety of technological and information resources (e.g., libraries, databases, computer networks, video) to gather and synthesize information and to create and communicate knowledge.

  5. Media literacy 101 Conventional: Read --------------- Write Contemporary: Analyze-------------Produce

  6. Media literacy 101

  7. Media literacy 101 • 87% of U.S. teens between 12 and 17 years of age use the Internet; just 66% of adults do so; • 81% of teen Internet users play games online; • 76% get news online; • 51% of teen Internet users say they go online on a daily basis; • 43% have made purchases online; and • 31% use the Internet to get health info Source: “Teens and Technology: Youth Are Leading the Transition to a Fully Wired and Mobile Nation” (2005) & "Life Online: Teens and Technology and the World to Come," (2006)

  8. Media literacy 101 “Our students are growing up in a world saturated with media messages…yet, they (and their teachers) receive little or no training in the skills of analyzing or re-evaluating these messages, many of which make use of language, moving images, music, sound effects.”Source: R.Hobbs, Journal Adult & Adolescent Literacy, February 2004

  9. Media literacy 101 • American Association of School Libraries • International Reading Association • Natl. Board of Prof. Teaching Standards • National Council for Teachers of English • National Middle School Association • Partnership for 21st Century Skills • White House Office of National Drug Control Policy

  10. Media literacy 101 What is media literacy? OR Why should your students become media literate?

  11. Media literacy is concerned with helping students develop an informed and critical understanding of the nature of mass media, the techniques used by them, and the impact of these techniques. More specifically, it is education that aims to increase the students' understanding and enjoyment of how the media work, how they produce meaning, how they are organized, and how they construct reality. Media literacy also aims to provide students with the ability to create media products. (Source: Media Literacy Resource Guide, Ministry of Education Ontario, 1997)

  12. What media literacy is: • Set of skills, knowledge, & abilities • Awareness of personal media habits • Understanding of how media works • Appreciation of media’s power/influence • Ability to discern; critically question/view • How meaning is created in media • Healthy skepticism • Access to media • Ability to produce & create media video

  13. Media literacy in SC ELA

  14. Media literacy in SC ELA Draft of Revised ELA Standards (2006-2007)Standard 1The student will read and comprehend print and nonprint texts.Standard 7The student will access and use information for a variety of purposes

  15. Media literacy 101 “If video is how we are communicating and persuading in this new century, why aren't more students writing screenplays as part of their schoolwork?“Heidi Hayes Jacob Ed Consultant

  16. Media literacy 101 “Movies, advertisements, and all other visual media are tools teachers need to use and media we must master if we are to maintain our credibility in the coming years.”Jim Burke, fromThe English Teacher’s Companion

  17. Core Concepts • All media are constructed • Media are constructed using unique languages with their own set of rules • Media convey values and points of view • Audiences negotiate meaning • Media = Power + Profit Source: Center for Media Literacy www.medialit.org

  18. All media are constructed

  19. What is this? No, this is a PHOTOGRAPH of a horse.

  20. Media are constructed using unique languages with their own set of rules Language of film Camera LightsSound/Music Sets Editing

  21. Media convey values and points-of-view

  22. Audiences negotiate meaning

  23. Media = Power + Profit Big 6 MediaFOX (News Corp) NBC (GE) CBS ABC (Disney)CNN (AOL/Time Warner)VIACOM What are the implications/ramifications if only 6 companies control magazines, newspapers, TV, radio, newspapers, Internet, film, etc.?

  24. Advertiser~Audience This program is brought to you by the sponsor. You arebrought tothe sponsorby the program.

  25. Critical thinking questions • Who produces/pays for media? • For what purpose(s) was it made? • For which ‘target audience(s)’? • What techniques attract attention;increase believability? • Who or what is omitted and why? • How do we know what it means? • Does it contain bias or stereotypes?

  26. Techniques

  27. Techniques

  28. Techniques well known case of the digital creation of a magazine cover featuring a woman who does not exist

  29. Techniques

  30. Techniques

  31. Techniques

  32. Techniques The box of Oreos was not in the original NBC “Friends:”it was placed there virtually for DVD/syndication exposure

  33. Critical Thinking Questions • Who produces/pays for media? • For what purpose(s) was it made? • For which ‘target audience(s)’? • What techniques attract attention;increase believability? • Who or what is omitted and why? • How do we know what it means? • Does it contain bias or stereotypes?

  34. Applying critical thinking questions to examples Visual Literacy

  35. Languages of TV-Film • Camera • Lights • Audio (including music) • Post production (editing, SFX) • Set design • Actors: wardrobe; expression

  36. Deconstructing Commercials • Half of the room watches the other half closes their eyes • Make a list of what you heard/saw • Cell phone commercial • Script

  37. The Language of film To Kill A MockingbirdOpening credits (symbolism)The Pocket WatchA Sound In The Night (fear) Tuck Everlastingwoods scene (music)

  38. Tobacco advertising Activity

  39. Critical Thinking About Media: Media Literacy Skills All Students Need Frank Baker media educator fbaker1346@aol.com Media Literacy Clearinghouse http://www.frankwbaker.com

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