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Copywriting

Masters of big ideas and microcopy. Single-syllable names and 1,000 page documents.<br>

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Copywriting

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  1. Copywriting

  2. Masters of big ideas and microcopy. Single-syllable names and 1,000 page documents. How can you tell if we're the right copywriting consultancy for you? Award-winning content is a great place to start. In 2018 and 2019 alone, our words helped secure a D&AD pencil, a quartet of Creative Circles and a Lovie. Then there are the long relationships we have with agencies such as Good Creative, Screenmedia, Entwurf and Graphical House. For us, it's not just about the copywriting – but the substance behind these partnerships.

  3. Digital Copywriting Experts in everything you’d think of as writing for digital. And plenty of things you wouldn’t. Whatever your brief, we bring the words that get the job done. Like digital copywriting for the tails.com website, the 'Humans' skill for Alexa, and Dunnhumby’s HuYu app. Some of our digital copy isn’t even copy at all – at least not in the ‘pixels on the page’ sense – like our work with voice interfaces and video. It works because only one thing really matters: saying the right thing in the right way.

  4. Tone of voice It ain't what you say, it's the way that you say it (that's what gets results) We added wag to Tails.com, helped Scottish Ballet move people with words and brought flavour to Glengoyne's packaging.

  5. If you’re developing your tone from scratch, we help you find and use a voice that’s the perfect fit. If you’ve covered the basics but are struggling to put the theory into practice, we can help there too. We simply pick up where your current guidelines stop, to give your people a set of tone of voice principles they can actually use.

  6. UX copywriting Done right, you’ll hardly notice it’s there. Done wrong, every button press will be a bind. The best UX content goes beyond helping the user on their journey. It reassures, explains, and brings the brand experience to life – one clear step at a time. You know you’ve cracked it when your audience glides right past, straight onto their next action. Bad UX copywriting is something you’ll definitely notice. It turns simple tasks into frustrating chores – and former fans into die-hard refuseniks. Ones who are likely to hop, skip and bounce straight over to your competition.

  7. SEO Copywriting Brand, meet search engine. Search engine, meet brand. A match made in conversion heaven. Pitch-perfect digital copywriting isn’t much good if nobody can find it. And highly optimised copy is pointless if customers bounce away before finishing the first line. The best SEO copy keeps both readers and search algorithms happy – and CMOs happier. We don’t layer SEO elements on top of a final draft, but weave them into your content from the start. The results are hard to argue with. Like the time we helped Tails.com secure position zero in Google.

  8. Print and pack copy Well-chosen words. With added ink. Some debossing. And perhaps a soupçon of spot-UV. Unless you’re asking us to write your next tattoo, this is as permanent as copywriting gets. Welcome to the land of packaging and print. Sometimes it’s all about the process – like creating a narrative, shaping a voice and then writing a 200-page Ofgem bid. Other times, it’s all about brand and brand alone – like packaging copy for Glengoyne or a coffee cup for Pret a Manger. All brought to life with the deafening clank of the printing press.

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