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Authentic Storytelling - Getting Out of Our Own Way

What's the criteria? Who would care and why? What's the story behind the numbers? Who will validate it? What's the trajectory? You need to ask yourself these questions when you are writing content for your LinkedIn pages and ask yourself if you are really being authentic about your storytelling.

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Authentic Storytelling - Getting Out of Our Own Way

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  1. Authentic Storytelling:Getting Out of Our Own Way Joshua Reynolds LinkedIn TechConnectSeptember 23, 2014 @bando_Josh #inTC14

  2. Today’s Download • What gets in the way • Bastardization of “leadership” • Hype and hyperbole • Corporate narcissism • What unlocks your potential • Compelling narratives • Viral questions • Being in service of something • Evidence this approach works

  3. Authenticity

  4. The Bastardizationof Leadership

  5. Bastardization of Leadership in Technology Market Leadership Technology Leadership Thought Leadership Team Leadership

  6. Market Leadership Gartner’s Real “Magic” Quadrant • What’s the criteria? • Who would care,and why? • What’s the story behind the numbers? • Who will validate it? • What’s the trajectory?

  7. Market Leadership Be specific and showcase: • Revenue growth • Ranking • Reputation • Customers • Employees + Partners

  8. Technology Leadership Avoid reliance on: • Speeds + feeds • “Most innovative” • Category creation • Listing your “ilities” • ROI / TCO

  9. Technology Leadership Instead, showcase your: • IP portfolio • R&D investment • Ingredient plays • Positive effect on ecosystem • Human impact

  10. Team Leadership

  11. Team Leadership Team Leadership

  12. Team Leadership • Start with your sharedpurpose • Know what you’re not • Coach + co-create, don’t dictate • Know who works for whom

  13. Thought Leadership: Tech expectations Predict Disruption Bust Myths Reset & Adjust to Salvage ROI Celebrate Customers + Lessons Learned Predict Disruption

  14. Thought Leadership Litmus Test Inclusive Provocative Useful Relevant

  15. The Five-Chapter Story Model

  16. THE FIVE-CHAPTER STORY MODEL Chapter 1: The world has changed Chapter 2: Change creates challenges Chapter 3: A shift in thinking Chapter 4: Enter the hero Chapter 5: The viral question

  17. CHAPTER 1THEWORLDHASCHANGED Tech / Business / Society / Environment / Law

  18. CHAPTER 2CHANGE CREATESCHALLENGE Person / Function / Company / Industry / World

  19. CHAPTER 3TIME FOR A SHIFTINTHINKING What if …

  20. CHAPTER 4ENTERTHEHERO Vision / Company / Solution / Customer

  21. CHAPTER 5 THE VIRAL QUESTIONWhy does this matter?What becomes possible? Where do you see this in action? How will you move forward?

  22. The Power of the Viral Question

  23. Sources of Information for Vendor Selection When considering a large business-to-business purchase, how valuabledo you find the following sources of information in determining which vendors you will… Percent reporting that source is valuable …include in a request for proposal (RFP) or product pitch? …ultimately select? Proprietary Confidential

  24. Reasons for Commenting Online Which of the following reasons describe why you post replies, comments, or contribute your thoughts to news articles, stories or other pieces of content that you view? Proprietary Confidential

  25. SAMPLE VIRAL QUESTIONS • What’s the real problem here? • What shift in thinking would help? • What myths need to be challenged? • What strategic questions should we be asking? • What role do I play in all of this? • What’s possible for us when we solve this? • What is the cost of doing nothing? • What does the next step forward look like?

  26. Being in Serviceof Something Big

  27. Being in Service: Message vs. Story

  28. Being in Service: Message vs. Story So … What’s your moon shot?

  29. Thank you! Joshua ReynoldsCEO, Blanc + Otus jreynolds@blancandotus.com

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