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Linkedin Active Audience vs. Other job search/recruitment platforms

Discover why LinkedIn is the number 1 platform in professional industries for recruitment and job search.

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Linkedin Active Audience vs. Other job search/recruitment platforms

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  1. Multiplatform LinkedIn reaches a unique audience 90% 95% 9.6M UMV 5.6M of LinkedIn users do not visit Glassdoor.com 15.6MUMV of LinkedIn users do not visit CareerBuilder.com 1M 96% 101MUnique monthlyvisitors 4.5M of LinkedIn users do not visit Stackoverflow.com 7.5MUMV 13.9M 21M 79% 86% 38.7MUMV of LinkedIn users do not visit Monster.com of LinkedIn users do not visit Indeed.com 22MUMV Source: comScore Cross Visitation , Media Metrix, May’15 , US. Multiplatofrm.

  2. LinkedIn reaches many more Professionals in the Technology Industry 91% 97% .46M UMV .15M of LinkedIn users do not visit Glassdoor.com .79MUMV of LinkedIn users do not visit CareerBuilder.com .38M 92% 4.3MUnique monthlyvisitors .34M of LinkedIn users do not visit Stackoverflow.com .87MUMV .59M .33M 2.0MUMV 86% 93% of LinkedIn users do not visit Monster.com of LinkedIn users do not visit Indeed.com 1.0MUMV Source: ComScore Cross visitation, Plan Metrix. ’15 US. Desktop Only Technology Professionals = those who work in the Computer Industry or have a computer/ mathematical job title (As reported by Plan matrix panelists)

  3. Industry Snapshot: Technology • Take-aways • There are twice as many Tech Professionals on LinkedIn vs. Indeed • Only 7.5% of Tech Professionals on LinkedIn visit Monster & 7.9% visit Stackoverflow • 12x more Tech professionals visit LinkedIn daily than Monster • Total pages viewed on LinkedIn is 27x higher than CareerBuilder Source: ComScore Cross visitation, Plan Metrix. Feb’15 US. Desktop Only Professionals in the Technology Industry = those who work in the Computer Industry or have a computer/ mathematical job title (As reported by Plan matrix panelists)

  4. LinkedIn reaches a large number of Software Professionals 94% 99% .07M UMV .03M of LinkedIn users do not visit Glassdoor.com of LinkedIn users do not visit CareerBuilder.com .22MUMV .12M 1.9MUnique monthlyvisitors 93% .13M of LinkedIn users do not visit Stackoverflow.com .35MUMV .17M .10M 91% .54MUMV of LinkedIn users do not visit Indeed.com 95% of LinkedIn users do not visit Monster.com .19MUMV Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Software Professionals = those who have a computer/ mathematical (programmers /software engg.. / system admins/ actuaries) job title (As reported by Plan matrix panelists)

  5. Audience Snapshot: Software Professionals • Take-aways • There are 3x as many Software professionals on LinkedIn vs. Indeed • Only 6.1% of Software professionals on LinkedIn visit Glassdoor • 29x more Software professionals visit LinkedIn daily than Monster • Total pages viewed on LinkedIn is 8x higher than Stackoverflow Source: ComScore Cross visitation, Plan Metrix. Feb’15 US. Desktop Only Software Professionals = those who have a computer/ mathematical (programmers /software engg.. / system admins/ actuaries) job title (As reported by Plan matrix panelists)

  6. LinkedIn reaches many more professionals in Healthcare Industry 92% 98% .19M UMV .03M of LinkedIn users do not visit Glassdoor.com .3MUMV of LinkedIn users do not visit CareerBuilder.com .13M 97% .04M 1.5MUnique monthlyvisitors of LinkedIn users do not visit Stackoverflow.com .18MUMV .11M .2M 93% 87% .9MUMV of LinkedIn users do not visit Monster.com of LinkedIn users do not visit Indeed.com .33MUMV * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in the Healthcare Industry = those who work as Healthcare practitioners/ technicians/ healthcare support/ other medical services or hospitals

  7. Industry Snapshot: Healthcare • Take-aways • There are twice as many Healthcare Professionals on LinkedIn vs. Indeed • 9x more Healthcare professionals visit LinkedIn daily than Monster • Total pages viewed on LinkedIn is 13x higher than CareerBuilder • Only 8.4% of Healthcare professionals on LinkedIn visit Glassdoor * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in the Healthcare Industry = those who work as Healthcare practitioners/ technicians/ healthcare support/ other medical services or hospitals

  8. LinkedIn reaches many more Health Practitioners 94% 98% 41K UMV 14K of LinkedIn users do not visit Glassdoor.com 103KUMV of LinkedIn users do not visit CareerBuilder.com 43K 98% 17K 672KUnique monthlyvisitors of LinkedIn users do not visit Stackoverflow.com 65KUMV 33K 55K 92% 95% 323KUMV of LinkedIn users do not visit Monster.com of LinkedIn users do not visit Indeed.com 76KUMV * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Health Practitioners = those who have Healthcare practitioners/ technicians as job title (As reported by Plan matrix panelists)

  9. Audience Snapshot: Healthcare Practitioners • Take-aways • There are twice as many Healthcare Practitioners on LinkedIn vs. Indeed • Only 2.1% of Healthcare Practitioners on LinkedIn visit CareerBuilder • 12x more Healthcare Practitioners visit LinkedIn daily than Monster • Total minutes spent on LinkedIn is 21x higher than Glassdoor * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Health Practitioners = those who have Healthcare practitioners/ technicians as job title (As reported by Plan matrix panelists)

  10. LinkedIn reaches many more Healthcare Support Professionals 86% 97% 100K UMV 15K of LinkedIn users do not visit Glassdoor.com 117KUMV of LinkedIn users do not visit CareerBuilder.com 67K 98% 8K 467KUnique monthlyvisitors of LinkedIn users do not visit Stackoverflow.com 53KUMV 66K 95K 86% 377KUMV of LinkedIn users do not visit Monster.com 80% 196KUMV of LinkedIn users do not visit Indeed.com * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Healthcare Support Professionals= those who have Healthcare support (medical/dental assistant, aides, professional caregivers) job title (As reported by Plan matrix panelists)

  11. Audience Snapshot: Health Support Professionals • Take-aways • There are 5x as many Health Support Professionals on LinkedIn vs. CareerBuilder • Only 20.3 % of Health Support Professionals on LinkedIn visit Indeed • 6x more Healthcare Support professionals visit LinkedIn daily than Monster • Total pages viewed on LinkedIn is 8x higher than CareerBuilder * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Healthcare Support Professionals= those who have Healthcare support (medical/dental assistant, aides, professional caregivers) job title (As reported by Plan matrix panelists)

  12. LinkedIn reaches many more Professionals in the Food Services Industry 93% 98% 53K UMV 10K of LinkedIn users do not visit Glassdoor.com 74KUMV of LinkedIn users do not visit CareerBuilder.com 36K 98% 11K 542KUnique monthlyvisitors of LinkedIn users do not visit Stackoverflow.com 73KUMV 34K 55K 90% 94% 255KUMV of LinkedIn users do not visit Indeed.com of LinkedIn users do not visit Monster.com 66KUMV * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Food Svc.= those who work in the Food Services industry or have a Food Preparation & serving job title (As reported by Plan matrix panelists)

  13. Industry Snapshot: Food Services • Take-aways • There are twice as many Professional in Food Svc. Industry on LinkedIn vs. Indeed • Only 8.8% of Food Svc. Professional on LinkedIn visit Stackoverflow • 18x more Food Svc. Professionals visit LinkedIn daily than Monster • Total pages viewed on LinkedIn is 23x higher than CareerBuilder Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Food Svc.= those who work in the Food Services industry or have a Food Preparation & serving job title (As reported by Plan matrix panelists)

  14. LinkedIn reaches many more Professionals in the Food Retail & Services Industry 99% 95% .07M UMV .01M of LinkedIn users do not visit CareerBuilder.com of LinkedIn users do not visit Glassdoor.com .16MUMV .06M 97% .03M 1.0MUnique monthlyvisitors of LinkedIn users do not visit Stackoverflow.com .16MUMV .1M 90% .04M of LinkedIn users do not visit Indeed.com .5MUMV 96% of LinkedIn users do not visit Monster.com .08MUMV * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Food Svc.& Retail= those who work in the Food Services/ Retail industry or have a Food Preparation & serving job title (As reported by Plan matrix panelists)

  15. Industry Snapshot: Food Retail &Services • Take-aways • There are twice as many Food Industry Professionals on LinkedIn vs. Indeed • Only 3% of Food Industry Professionals on LinkedIn visit Stackoverflow • 27x more Food Industry Professionals visit LinkedIn daily than Monster • Total pages viewed on LinkedIn is 29x higher than CareerBuilder * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Food Svc.& Retail= those who work in the Food Services/ Retail industry or have a Food Preparation & serving job title (As reported by Plan matrix panelists)

  16. LinkedIn reaches many more Professionals in the Retail Industry 90% 94% .3M UMV 131K .42M UMV of LinkedIn users do not visit Glassdoor.com of LinkedIn users do not visit CareerBuilder.com 203K 92% 2.1MUnique monthlyvisitors 173K .41MUMV of LinkedIn users do not visit Stackoverflow.com 299K 311K 85% 85% 1MUMV of LinkedIn users do not visit Monster.com of LinkedIn users do not visit Indeed.com .76MUMV Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Retail Industry = those who work in Retail industry (other than Food Retail) (As reported by Plan matrix panelists)

  17. Industry Snapshot: Retail • Take-aways • There are twice as many Retail professionals on LinkedIn vs. Indeed • Only 8.4% of Retail professionals on LinkedIn visit Stackoverflow • 6x more Retail professionals visit LinkedIn daily than Monster • Total pages viewed on LinkedIn is 16x higher than CareerBuilder Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Retail Industry= those who work in Retail industry (other than Food Retail) (As reported by Plan matrix panelists)

  18. LinkedIn reaches many more Architecture & Engineering Professionals 88% 95% 44K UMV 39K 151KUMV of LinkedIn users do not visit Glassdoor.com of LinkedIn users do not visit CareerBuilder.com 97K 87% 778KUnique monthlyvisitors 101K of LinkedIn users do not visit Stackoverflow.com 191KUMV 55K 129K 83% 93% 253KUMV of LinkedIn users do not visit Indeed.com of LinkedIn users do not visit Monster.com 94KUMV * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Architecture & Engg.. Professionals = those who have Architecture/Engineering as job title (As reported by Plan matrix panelists)

  19. Audience Snapshot: Architecture/Engg. Professionals • Take-aways • There are 3x as many Architecture/ Engg. Professionals on LinkedIn vs. Indeed • Only 7.1% of Architecture/ Engg. Professionals on LinkedIn visit Monster • Architecture/ Engg. Professionals spent 17x more minutes on LinkedIn than Indeed • Total pages viewed on LinkedIn is 11x higher than Stakeoverflow * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Architecture & Engg. Professionals = those who have Architecture/Engineering as job title (As reported by Plan matrix panelists)

  20. LinkedIn reaches many more Professionals in the Construction Industry 95% 96% .1M UMV .05M of LinkedIn users do not visit Glassdoor.com .16MUMV of LinkedIn users do not visit CareerBuilder.com .07M 91% 1.3MUnique monthlyvisitors .11M of LinkedIn users do not visit Stackoverflow.com .3MUMV .06M .11M 92% 96% .4MUMV of LinkedIn users do not visit Indeed.com of LinkedIn users do not visit Monster.com .13MUMV * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Construction Industry = those who work in the Construction Industry or have a construction job title (As reported by Plan matrix panelists)

  21. Industry Snapshot: Construction • Take-aways • There are 3x as many Construction Industry professionals on LinkedIn vs. Indeed • Only 8.8% of Construction Industry professionals on LinkedIn visit Stackoverflow • 32x more Construction professionals visit LinkedIn daily than Monster • Total pages viewed on LinkedIn is 43x higher than CareerBuilder * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Construction Industry = those who work in the Construction Industry or have a construction job title (As reported by Plan matrix panelists)

  22. LinkedIn reaches many more Professionals Advertising/ Media/ Sales 95% 87% of LinkedIn users do not visit CareerBuilder.com of LinkedIn users do not visit Glassdoor.com .37M UMV .73MUMV .15M .36M 89% 2.8MUnique monthlyvisitors .32M of LinkedIn users do not visit Stackoverflow.com .73MUMV .4M .52M 82% 86% of LinkedIn users do not visit Indeed.com 1.7MUMV of LinkedIn users do not visit Monster.com 1MUMV Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Advertising/ Media/ Sales Professionals = those who work in the Advertising Industry or have a Arts/Design/Media/ Sports/ entertainment/Sales job title (As reported by Plan matrix panelists)

  23. Industry Snapshot: Advertising/ Media/ Sales • Take-aways • There are twice as many Advertising/ Media/ Sales Professionals on LinkedIn vs. Indeed • Only 12.7% of Advertising/ Media/ Sales Professionals on LinkedIn visit Glassdoor • 7x more Advertising/ Media/ Sales Professionals visit LinkedIn daily than Monster • Total pages viewed on LinkedIn is 15x higher than CareerBuilder Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Advertising/ Media/ Sales Professionals = those who work in the Advertising Industry or have a Arts/Design/Media/ Sports/ entertainment/Sales job title (As reported by Plan matrix panelists)

  24. LinkedIn reaches a large number of Sales Professionals 88% 94% .34M UMV .56MUMV of LinkedIn users do not visit Glassdoor.com .13M of LinkedIn users do not visit CareerBuilder.com .27M 89% 2.2MUnique monthlyvisitors .25M of LinkedIn users do not visit Stackoverflow.com .53MUMV .36M 82% .4M 84% of LinkedIn users do not visit Indeed.com 1.3MUMV of LinkedIn users do not visit Monster.com .91MUMV Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Sales Professionals = those who have a Sales job title (As reported by Plan matrix panelists)

  25. Audience Snapshot: Sales Professionals • Take-aways • There are twice as many Sales professionals on LinkedIn vs. Indeed • Only 7.4% of Sales professionals on LinkedIn visit Glassdoor • 8x more Sales professionals visit LinkedIn daily than Monster • Total pages viewed on LinkedIn is 57x higher than CareerBuilder Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Sales Professionals = those who have a Sales job title (As reported by Plan matrix panelists)

  26. LinkedIn reaches many more Community & Social Service Professionals 98% 100% 3K UMV 1K 3K of LinkedIn users do not visit CareerBuilder.com of LinkedIn users do not visit Glassdoor.com 40KUMV 204KUnique monthlyvisitors 2K 12K 94% 99% 67KUMV of LinkedIn users do not visit Indeed.com of LinkedIn users do not visit Monster.com 11KUMV * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Community & social service= those who have a Community & social service job title (As reported by Plan matrix panelists)

  27. Audience Snapshot: Community/Social Service Professionals • Take-aways • There are 3x as many Social Service Professionals on LinkedIn vs. Indeed • Only 1.5% of Social Service Professionals on LinkedIn visit Glassdoor * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Community & social service= those who have a Community & social service job title (As reported by Plan matrix panelists)

  28. LinkedIn reaches many more Professionals in the Real Estate Industry 90% 97% 24K UMV 14K 76KUMV of LinkedIn users do not visit Glassdoor.com of LinkedIn users do not visit CareerBuilder.com 46K 89% 442KUnique monthlyvisitors 47K of LinkedIn users do not visit Stackoverflow.com 86KUMV 20K 34K 92% 95% 117KUMV of LinkedIn users do not visit Indeed.com of LinkedIn users do not visit Monster.com 49KUMV * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Real Estate Professionals = those who work in the Real Estate Industry (As reported by Plan matrix panelists)

  29. Industry Snapshot: Real Estate • Take-aways • There are 4x as many Real Estate Professionals on LinkedIn vs. Indeed • Only 10.5% of Real Estate Professionals on LinkedIn visit Glassdoor • 6x more Real Estate Professionals visit LinkedIn daily than Indeed * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Real Estate Professionals = those who work in the Real Estate Industry (As reported by Plan matrix panelists)

  30. LinkedIn reaches many more Professionals in Production 98% 87% of LinkedIn users do not visit CareerBuilder.com of LinkedIn users do not visit Glassdoor.com 32K UMV 152KUMV 14K 95K 91% 757KUnique monthlyvisitors 67K of LinkedIn users do not visit Stackoverflow.com 130KUMV 48K 88K 88% 94% 330KUMV of LinkedIn users do not visit Indeed.com of LinkedIn users do not visit Monster.com 112KUMV * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Production = those who have a Production job title (As reported by Plan matrix panelists)

  31. Audience Snapshot: Professionals in Production • Take-aways • There are 2x as many Production professionals on LinkedIn vs. Indeed • Only 6.4% of Production professionals on LinkedIn visit Monster • 12x more Production professionals visit LinkedIn daily than Glassdoor • Total pages viewed on LinkedIn is 6x higher than Indeed * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Production = those who have a Production job title (As reported by Plan matrix panelists)

  32. LinkedIn reaches many more Professionals in Mechanical & Industrial Engg. 96% 88% of LinkedIn users do not visit CareerBuilder.com .19M UMV .06M .35MUMV of LinkedIn users do not visit Glassdoor.com .2M 92% .14M 1.7MUnique monthlyvisitors of LinkedIn users do not visit Stackoverflow.com .26MUMV .09M .24M 86% 95% .8MUMV of LinkedIn users do not visit Indeed.com of LinkedIn users do not visit Monster.com .26MUMV Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Mechanical & Industrial Engg. = those who work in the Manufacturing/Processing/Mining/raw Materials industries (As reported by Plan matrix panelists)

  33. Industry Snapshot: Mechanical & Industrial Engg. • Take-aways • There are 2x as many Mechanical & Industrial Engineering professionals on LinkedIn vs. Indeed • Only 3.6% of Mechanical & Industrial Engineering professionals on LinkedIn visit CareerBuilder • 18x more Mechanical & Industrial Engineering professionals visit LinkedIn daily than Monster • Total pages viewed on LinkedIn is 23x higher than CareerBuilder Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Mechanical & Industrial Engg. = those who work in the Manufacturing/Processing/Mining/raw Materials industries (As reported by Plan matrix panelists)

  34. LinkedIn reaches many more Education Professionals 96% 91% of LinkedIn users do not visit CareerBuilder.com .37M UMV .15M of LinkedIn users do not visit Glassdoor.com .64MUMV .32M 95% 3.6MUnique monthlyvisitors .2M of LinkedIn users do not visit Stackoverflow.com .72MUMV .23M .52M 85% 94% 1.8MUMV of LinkedIn users do not visit Indeed.com of LinkedIn users do not visit Monster.com .57MUMV Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop only. Education Professionals = those who are in the Elementary/ Secondary/ College Education Industry or have a Education/ Training/Librarian job title (As reported by Plan matrix panelists)

  35. Audience Snapshot: Education Professionals • Take-aways • There are twice as many Education Professionals on LinkedIn vs. Indeed • Only 8.9% of Education Professionals on LinkedIn visit Glassdoor • 12x more Education professionals visit LinkedIn daily than Monster • Total pages viewed on LinkedIn is 24x higher than CareerBuilder Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop only. Education Professionals = those who are in the Elementary/ Secondary/ College Education Industry or have a Education/ Training/Librarian job title (As reported by Plan matrix panelists)

  36. LinkedIn reaches many more Professionals in the Materials Movement & Transportation Industry 97% 90% of LinkedIn users do not visit CareerBuilder.com .09M UMV .03M of LinkedIn users do not visit Glassdoor.com .19MUMV .09M 87% .13M .96MUnique monthlyvisitors of LinkedIn users do not visit Stackoverflow.com .22MUMV .09M .14M 85% 90% .47MUMV of LinkedIn users do not visit Indeed.com of LinkedIn users do not visit Monster.com .31MUMV Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Transportation & Material Moving = those who work in the Transportation/ communication/Public utilities industry or have a transportation/ material moving job title (As reported by Plan matrix panelists)

  37. Industry Snapshot: Material Movement & Transportation • Take-aways • There are twice as many Transportation professionals on LinkedIn vs. Indeed • Only 9.8% of Transportation professionals on LinkedIn visit Monster • 8x more Transportation professionals visit LinkedIn daily than Monster • Total pages viewed on LinkedIn is 36x higher than CareerBuilder Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Transportation & Material Moving = those who work in the Transportation/ communication/Public utilities industry or have a transportation/ material moving job title (As reported by Plan matrix panelists)

  38. LinkedIn reaches many more Professionals in the Finance Industry 93% 84% of LinkedIn users do not visit CareerBuilder.com .26M UMV .36MUMV .09M of LinkedIn users do not visit Glassdoor.com .21M 87% 1.3MUnique monthlyvisitors .16M of LinkedIn users do not visit Stackoverflow.com .32MUMV .18M .23M 82% 86% .74MUMV of LinkedIn users do not visit Indeed.com of LinkedIn users do not visit Monster.com .48MUMV Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in the Finance Industry = those who work in the Finance/Insurance Industry or have a Accountant/CPA/ Financial advisor/ Business or financial Ops specialist job title (As reported by Plan matrix panelists)

  39. Industry Snapshot: Finance • Take-aways • There are twice as many Finance Professionals on LinkedIn vs. Indeed • Only 12.7% of Finance Professionals on LinkedIn visit Stackoverflow • 7x more Finance Professionals visit LinkedIn daily than Monster • Total pages viewed on LinkedIn is 17x higher than CareerBuilder Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in the Finance Industry= those who work in the Finance/Insurance Industry or have a Accountant/CPA/ Financial advisor/ Business or financial Ops specialist job title (As reported by Plan matrix panelists)

  40. LinkedIn reaches many more Professionals in the Insurance Industry 98% 89% of LinkedIn users do not visit CareerBuilder.com 32K UMV 4K 45KUMV of LinkedIn users do not visit Glassdoor.com 24K 89% 212KUnique monthlyvisitors .23K of LinkedIn users do not visit Stackoverflow.com .41KUMV 2K 13K 94% 99% 109KUMV of LinkedIn users do not visit Indeed.com of LinkedIn users do not visit Monster.com 22KUMV * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in the Insurance Industry = those who work in the Insurance Industry (As reported by Plan matrix panelists)

  41. Industry Snapshot: Insurance • Take-aways • There are 2x as many Insurance Professionals on LinkedIn vs. Indeed • Only 11.1% of Insurance Professionals on LinkedIn visit Glassdoor * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in the Insurance Industry = those who work in the Insurance Industry (As reported by Plan matrix panelists)

  42. LinkedIn reaches a large number of Accountants/CPAs 89% 79% of LinkedIn users do not visit CareerBuilder.com 171K UMV 70K of LinkedIn users do not visit Glassdoor.com 202KUMV 129K 85% 611KUnique monthlyvisitors 93K of LinkedIn users do not visit Stackoverflow.com 176KUMV 131K 155K 75% 79% 406KUMV of LinkedIn users do not visit Indeed.com of LinkedIn users do not visit Monster.com 358KUMV * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Accountants /CPAs= those who have a Accountant/ CPA job title (As reported by Plan matrix panelists)

  43. Audience Snapshot: Accountants/ CPA • Take-aways • There are twice as many Accountants/ CPAs on LinkedIn vs. Indeed • Only 15.3% of Accountants/ CPAs on LinkedIn visit Stackoverflow • 4x more Accountants/ CPAs visit LinkedIn daily than Monster • Total pages viewed on LinkedIn is 12x higher than CareerBuilder * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Accountants /CPAs= those who have a Accountant/ CPA job title (As reported by Plan matrix panelists)

  44. LinkedIn reaches a large number of Financial Advisors 99% 96% of LinkedIn users do not visit CareerBuilder.com .68K UMV .2K of LinkedIn users do not visit Glassdoor.com .79KUMV .5K 14KUnique monthlyvisitors .4K .4K 97% 97% 8.9KUMV of LinkedIn users do not visit Indeed.com of LinkedIn users do not visit Monster.com 2.3KUMV * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Financial Advisors = those who have a Financial Advisor job title (As reported by Plan matrix panelists)

  45. Audience Snapshot: Financial Advisors • Take-aways • There are 2x as many Financial Advisors on LinkedIn vs. Indeed • Only 1% of Financial Advisors on LinkedIn visit CareerBuilder.com * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Financial Advisors = those who have a Financial Advisor job title (As reported by Plan matrix panelists)

  46. LinkedIn reaches many more Admin Support Professionals 94% 91% .21M UMV .07M of LinkedIn users do not visit CareerBuilder.com of LinkedIn users do not visit Glassdoor.com .25MUMV .12M 93% .09M 1.3MUnique monthlyvisitors of LinkedIn users do not visit Stackoverflow.com .22MUMV .15M .18M 86% 89% .74MUMV of LinkedIn users do not visit Indeed.com of LinkedIn users do not visit Monster.com .48MUMV * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Admin Support = those who have Office & Admin support job title (As reported by Plan matrix panelists)

  47. Audience Snapshot: Admin Support Professionals • Take-aways • There are twice as many Admin Support Professionals on LinkedIn vs. Indeed • Only 11.4% of Admin Support Professionals on LinkedIn visit Monster • 6x more Admin Support Professionals visit LinkedIn daily than Monster • Total pages viewed on LinkedIn is 11x higher than CareerBuilder * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Admin Support = those who have Office & Admin support job title (As reported by Plan matrix panelists)

  48. LinkedIn reaches many more C-Level/ Top Executives 88% 97% .43MUMV .19M UMV .08M of LinkedIn users do not visit Glassdoor.com of LinkedIn users do not visit CareerBuilder.com .29M 93% 2.5MUnique monthlyvisitors .19M of LinkedIn users do not visit Stackoverflow.com .41MUMV .07M .27M 89% 97% .82MUMV of LinkedIn users do not visit Indeed.com of LinkedIn users do not visit Monster.com .2MUMV Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only C-Level/ Top executives = those who have a C-Level/ Manager+ (VP, Director/ Manager) job title (As reported by Plan matrix panelists)

  49. Audience Snapshot: C-Suite/ Top Executives • Take-aways • There are 3x as many Top Executives on LinkedIn vs. Indeed • Only 11.6% of Top Executives on LinkedIn visit Glassdoor • 42x more Top executives visit LinkedIn daily than Monster • Total pages viewed on LinkedIn is 54x higher than CareerBuilder Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only C-Level/ Top executives = those who have a C-Level/ Manager+ (VP, Director/ Manager) job title (As reported by Plan matrix panelists)

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