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2012 Brazil Summit

2012 Brazil Summit. Antonio Gil President , Brasscom. New York, April 23, 2012. Agenda BRASSCOM. VISION. Position Brazil as one of the top 5 key global ICT markets, and a recognized center of technology excellence.

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2012 Brazil Summit

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  1. 2012 Brazil Summit Antonio Gil President, Brasscom New York, April 23, 2012

  2. Agenda BRASSCOM VISION Position Brazil as one of the top 5 key global ICT markets, and a recognized center of technology excellence Increase the competitiveness of the Brazilian ICT sector and spread its transforming capacity to all economic sectors, increasing their efficiency and productivity and creating benefits to the Brazilian society MISSION INSTITUTIONAL Sector Strategy Institutional Relations Public Relations Marketing Strategy HUMAN RESOURCES & EDUCATION INFRASTRUCTURE & DIGITAL CONVERGENCE MARKET DEVELOPMENT INNOVATION & ENTREPRENEURSHIP REGULATORY Promote a fair, ethical, and globally competitive, ICT sector Develop educational programs that sustain the ICT sector development Develop infrastructure programs that enable the ICT sector development Promote Brazil’s potential and develop business opportunities for the ICT sector Foster innovation and entrepreneurship in the ICT sector

  3. Members

  4. Brazilian IT Market 2011e 2010 ICT MARKET (US$ Bi) IT US$ 85 Bi US$ 90 Bi 7thlargest IT market in the world Communications US$ 86 Bi US$ 95 Bi 4thlargest C market in the world ICT US$ 171 Bi US$ 185 Bi 5thlargest ICT market in the world Human Resources 1.2million IT professionals (2010) 900thousand new IT professional needed until 2020 Sources: Brasscom and IDC

  5. IT - Public and Private Management Financial Services 56 billion banking transactions per year (2010) US$ 13 billion invested in technology by the sector (2010) E-Government 135 million voters, 3 hours for the results 24million electronic tax declarations (2011) Sources: Febraban, Superior Electoral Court, and Federal Revenue Bureau.

  6. IT - Public and Private Management • Energy, Oil & Gas • 2.8 million flex cars registered (2010) • 2.5 million barrels of oil produced per day • Agriculture • 160 million tons of grains produced (2010) • 25% of the world’s food supply • Embrapa - Technology and IT Innovation • Manufacturing • 3rd largest IT buyer in Brazil (after finance and telecom) • 43% of ERP market Sources: Anfavea, Embrapa, MAPA and MME

  7. Cultural Landscape 92.7million Afro-Brazilians 25million Italian-Brazilians 18 million German-Brazilians 15 million Hispano-Brazilians 10 million Arabic-Brazilians 1.8 million Polish-Brazilians 1.6 million Japanese-Brazilians

  8. Nearshore Competitiveness • High Productivity • Industry / Business knowledge • Problem solving • Cultural alignment • Flexibility • Low turnover rates • High Quality • Lower levels of rework • Optimized Onshore / Nearshore Ratio • Real-time communication / agile methods • Lower management / travel costs

  9. Rebalancing the economic-political axis Demographic Changes Growth of BRICs Growth of Global IT Markets Health Education Security Banking Transparency Competitiviness Technology Trends Cloud Mobile Social Media Big Data Cleantech Data Security

  10. IT Market A decade of opportunities 2011e 2022e IT - BPO US$ 3.0 T US$ 1.6 T Global Market US$ 209.0 B US$ 90.0 B Brazilian Market Exports US$ 2.6 B US$ 20.0 B IT as an enabler of continuous economic development Sources: Brasscom and IDC

  11. Challenges and Opportunities Human Capital Innovation LAW 12.546 Infrastructure Competitive Costs

  12. Thank you! Contact: Antonio Gil + 55 11 3053-9114

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