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HomeAway Summit 2012

HomeAway Summit 2012. Why use Pinterest ?. To display attractive and inspiring photos of your vacation rental, area attractions and local activities. Source of promoting the highlights of your property Engaging with your target market Building links to your property page

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HomeAway Summit 2012

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  1. HomeAway Summit 2012

  2. Why use Pinterest? • To display attractive and inspiring photos of your vacation rental, area attractions and local activities. • Source of promoting the highlights of your property • Engaging with your target market • Building links to your property page • Educating travelers about your location, and making them more likely to be interested in your property • Creating a conglomerate of shared images, resources and links • Source of potential traffic to your listing • From 2010 to 2012 we looked at inquiry conversion from Pinterest on VRBO; it was approximately 6% • Compared to some other social sites, the inquiry conversion is higher

  3. Getting Started What is it? • Pinterest is a virtual pin-board site that allows users to organize photos from any website and places them into categorical “boards”. How do you sign up? • You must request an invite, so mark it on the sheet! • Once you receive an invite, link to your Facebook or Twitter account before you create an account with your email address

  4. Pinterest’s Main Page

  5. Functions • Pin • Images, videos or articles • Links back to website • Board • Categories • Titles that reflect property or area • Followers • Follow users interested in travel, home décor, DIY • Repin • Repost other users pins • Place into a category/ board Let’s Pin an Image!

  6. Creating a Pin Write a description using keywords and hashtags Include a link to your property or link source Select appropriate board Pin It Button

  7. How to Engage Repin photos that relate to your property/location Search for friends and topics Comment on photos Follow users back

  8. Content Content Examples on Pinterest

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