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HomeAway Summit 2012

HomeAway Summit 2012. Show of Hands:. Does anyone use Twitter? Who would like to use it, but not sure what it is good for? Do you think you can find travelers using it? Would you like to connect with other local businesses? Has anyone had success with Twitter? http://twitter.com/homeaway.

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HomeAway Summit 2012

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  1. HomeAway Summit 2012

  2. Show of Hands: • Does anyone use Twitter? • Who would like to use it, but not sure what it is good for? • Do you think you can find travelers using it? • Would you like to connect with other local businesses? • Has anyone had success with Twitter? • http://twitter.com/homeaway

  3. Disclaimer: • Facebook is a higher priority • It takes more time and effort to effectively engage on Twitter • Are your travelers here? Basics: • Create a Twitter profile at twitter.com • Username should align with business or property name • Bio including your site or Facebook page • Update on regular basis • Search for people by interest, name, location and key words • Proactively reach out to users

  4. Definitions: Tweet: Short update of information in 140 characters @ Reply: A Tweet posted in reply to another user's message, usually posted by clicking the "reply" button next to their Tweet in your timeline. Always begins with @username @ Mention: Mentioning another user in your Tweet by including the @ sign followed directly by their username Direct Message (DM): Tweets are private between the sender and recipient. Re-Tweet (RT):A Tweet by another user, forwarded to you by someone you follow. Often used to spread news or share valuable findings on Twitter. Followers: A follower is another Twitter user who has followed you., and you can follower others you are interested Hashtag: The # symbol is used to mark keywords or topics in a Tweet. www.hashtags.org to search for trends and popularly used tags. #TravelTuesday #TTOT #FF FollowFriday

  5. Why Use Twitter? • Good for: • Finding potential travelers • Connecting with local businesses and events, organizations • Publishing short updates about your business and links to other sites • Communicating with potential customers in real-time • Promoting your vacation rental during slow seasons

  6. Content

  7. Keys to good content • Keep account constantly updated • Pay attention to hashtags and keywords • Create and share various types of content • @mention users involved in your tweet • www.crowdbooster.com • Recommendations on who to follow • How your account is performing

  8. What do you think the top 5 mistakes Owners make on Twitter would be?

  9. Top 5 Mistakes • Only publishing links to your vacation rental • Not engaging with other users • Not targeting your content to the appropriate audience “@todayshow www.vrbo.com/12345” • Today show doesn’t know who you are • If there is only a link, there’s no context • More effective to send it to the local Chamber of Commerce who can respond with some context • Still need a message around the link 4. Continuous messages to unrelated users about your rental “@andersoncooper you should check out my rental” “@andersoncooper think u would like my vacation home www.homeaway.com/12345” “@mattlauer stay at my condo for your next vacation” 5. Only publishing one type of content • Photos, video, links, weather, restaurants, attractions, events

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