200 likes | 590 Views
American Customer Satisfaction Index (ACSI). Charlotte Cottrill, OEI/OIAA/IAD cottrill.charlotte@epa.gov. American Customer Satisfaction Index (ACSI). Overview Leading national indicator of customer satisfaction and a standard government metric since 1999
E N D
American Customer Satisfaction Index(ACSI) Charlotte Cottrill, OEI/OIAA/IAD cottrill.charlotte@epa.gov
American Customer Satisfaction Index (ACSI) Overview • Leading national indicator of customer satisfaction and a standard government metric since 1999 • Used to measure over 100 federal programs and 70 federal Web sites. • Pop-up survey with standard ACSI questions and EPA custom questions • Scores reported on a scale of 1 to 100
ACSI at EPA • OEI purchased a license to measure customer satisfaction on www.epa.gov • Results are for the EPA Web site
ACSI Survey Coverage • Survey is launched from HTML pages converted to the new template. • 86% of EPA pages converted • 70.66 % of 250most popular pages converted (based on logs for Feb 1-7, 2008) • Current Report at http://www.epa.gov/webmast1/check_template/top200.html
Key Findings • Around 30% of the respondents (R’s) describe themselves as business • Over 60% of the R’s used the box and 25% used advanced search • One out of five R’s felt search results did not answer their questions • Overall satisfaction is very low (34) for R’s reporting that search results did not answer their questions.
Key Findings (continued) • Overall satisfaction is very high (84) for R’s reporting that search results did answer their questions. • Main complaint: search does not narrow results and help them find what they want • Most frequently cited difficulty: “I know they have a document, but I can’t find it”
Cautionary Comments Several factors may be influencing EPA’s low scores. • EPA’s mission is very broad • www.epa.gov is a very large site • EPA ACSI scores are derived from one survey on its vast site • The highest ForeSee e-Gov satisfaction scores are often from surveys for specific programs within an agency • Social Security: Social Security Benefits Application (88) • National Library of Congress: MedlinePlus (85)