Maggie Arguelles

1. Maggie Arguelles Professional Background Maggie leads the GCIA team that informs pricing for Sam’s and Walmart. In that capacity, she developed the new granular pricing method and works with a cross-functional team that is developing reports, training and applications in Merchandising. Previously, she led the local (GBU) marketing efforts, the Syndicated Data team, Shopper Marketing, Shopper Experience Tracker. In these roles, Maggie and her team led an ethnographic study of the shopper experience by trip type, contributed to the small format development effort. She was instrumental in helping the organization use multiple syndicated data sources in competitive analysis, category management and operating locally. Maggie joined Walmart in January, 2010. Prior to that she acquired: • Retail experience in an in-depth mid-management training program at SUPERVALU where she rotated through every department at wholesale and retail, spending considerable time in Merchandising and Operations. She also helped create their Activity Based Costing model and was a category manager for Grocery and Consumable categories • Consulting experience by spending 9 years with Nielsen consulting with Walmart, Walmart International and General Mills • CPG Shopper Marketing and Category Management experience by founding the department at both Tyson and Land O’Lakes Maggie raised two sons, four dogs and many orchids • Education • MBA, Marketing and Intl Business, University of Minnesota, MPLS, MN • MA work, Hispanic Literature and Linguistics, University of Minnesota, MPLS, MN • BA, Anthropology and Spanish, Universidad de Yucatan, Yucatan Mexico and University of Minnesota, MPLS, MN