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New marketing possibilities for ccTLDs with the mobile Web

New marketing possibilities for ccTLDs with the mobile Web. 2 nd International conference for ccTLD registries and registrars of CIS, Central and Eastern Europe Bled, October 7 2009 Francesco Cetraro Manager of Business Development & Sales. Who is dotMobi?. What do we do.

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New marketing possibilities for ccTLDs with the mobile Web

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  1. New marketing possibilities for ccTLDs with the mobile Web 2nd International conference for ccTLD registries and registrars of CIS, Central and Eastern Europe Bled, October 7 2009 Francesco Cetraro Manager of Business Development & Sales

  2. Who is dotMobi? What do we do • .mobi is an ICANN-approved sponsored TLD • Launched in 2006, 850k active domains today • HQ in Dublin, offices in the US and China • Active participant in W3C and promoter of open standards for mobile Web development Mobile Web Content Services... …to develop and deliver better content inexpensively ...to help mobile content to be found by users Investors 2

  3. Putting things into perspective • Russia • 13.33 Computers per 100 inhab. (2006) • 132.61 mobile cellular subscriptions per 100 inhab. • 4th highest mobile Web usage penetration worldwide after US, UK and Italy according to Nielsen • Slovenia • 42.68 Computers per 100 inhab. (2007) • 101.97 Mobile cellular subscriptions per 100 inhab. • Bulgaria • 8.91 Computers per 100 inhab. (2007) • 140.05 Mobile cellular subscriptions per 100 inhab. • Czech Republic • 27.47 Computers per 100 inhab. (2005) • 133.54 Mobile cellular subscriptions per 100 inhab. • source: ITU

  4. Mobile is changing the rules of the game • Mobile is blurring the line between the physical world and the digital world • Always on • Always connected • Ubiquitous • For billions of people worldwide the mobile phone is THE gateway to Internet: • Developing world • New generations

  5. Bored NOW In a hurry NOW Repeatedly NOW mobile is about here and now 5

  6. Some of the big brands already on the mobile Web 6

  7. The challenge of keeping up with a changing world New technologies create new opportunities, but not all that glitters is gold... • Content Owners • Limited resources • Lack of expertise • Relevance • Customer focus • A complex development environment • Web Vs Apps • End Users • Accessibility • Cost • Relevance • Security So to fulfil its mission, dotMobi had to go beyond just being a domain name...

  8. serving the Mobile community Planning a Mobile Web Strategy Testing Mobile Web Content Finding Mobile Web Content Optimizing the Mobile Customer Experience Optimizing Mobile Web Content Developing Mobile Web Content 8

  9. Why should you invest in the mobile Web • ccTLDs are a preferred gateway to local content • ccTLD Registries have successfully promoted accessibility, best practices and security in their communities in the past... • … Your Registrants and users are already there, shouldn´ t you be there too? • Opportunities for you and your community • Use the mobile Web as a channel for growth • Foster new services and business models that build around the solid foundation of your TLD • Put your TLD at the center of innovation

  10. Some advice from who´s been there before ;) • Go where your customers go, and show them the way! • Transform a challenge into an opportunity: be a driver of innovation! • Help content owners to make their mobile content easy to find • Support best practices and accessibility • Put the need of consumers in the center • Create a new channel for growth to your TLD and your Registrars

  11. Thank you! • Any questions • Francesco Cetraro • Manager of Business Development & Sales • dotMobi • fcetraro@mtld.mobi • http://mtld.mobi • Twitter: findub Icons by Abdylas Tynyshov, Everaldo Coelho, Pierocksmysocks, Alessandro Rei, Liam McKay, Oliver Scholtz (and others)

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