Outline History of business Dairy background Yogurt production Marketing strategy

2. Outline • History of business • Dairy background • Yogurt production • Marketing strategy • Future development • Key figures and facts

3. History of Bles-Wold • Immigrated from the Netherlands in 1994 • Began yogurt production in small batches for family • Product market-tested at local farmers’ markets • Local grocery stores offered to sell Bles-Wold yogurt • Production moved to dedicated facility • Specialty stores and grocery chains around Alberta took on our product

4. The Dairy Farm • Began milking cows in 1995 • Currently milk 285 Fleckvieh/Holstein cross animals • Introduced ‘voluntary milking system’ • Emphasis on cow comfort • Milk flows underground from dairy barn to yogurt production facility

5. ` • Yogurt Production • Production occurs in state-of-the-art dedicated facility • All milk comes from Bles-Wold herd • Milk pasteurized on first day of production process • Flavours added and packaging completed on second day • Probiotic yogurt cultures from Denmark • From cow to shelf in three days • Distribution managed ‘in-house’

6. Marketing strategy • Niche market for an all natural, farm fresh product • No compromise on quality • Local product sold in local stores • Direct delivery to individual stores (no distribution centers) • Weekly contact with retailers • Ability to produce on demand • Iconic production facility maintains local farm image

7. Future Development • Grow market outside of Alberta • Expand product lines • Expand production quantity • Modernize production equipment and processes • Further diversify customer base

8. Key figures and facts • 6 employees • 3 product lines and 9 different flavours • 10 percent of milk produced at Bles-Wold goes into yogurt production • Roughly 5000 liters per week are produced • Products sold in a 110 stores around Alberta • No artificial colours or preservatives

9. Questions