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Ethics In Marketing

Ethics In Marketing. Troy Jackson. What is ethics in marketing?. Philosophy to promote honesty, fairness, and responsibility in advertising. Potential to benefit society with transparency in marketing. How can marketing be unethical?. Exaggerate effectiveness. Manipulative claims.

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Ethics In Marketing

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  1. Ethics In Marketing Troy Jackson

  2. What is ethics in marketing? Philosophy to promote honesty, fairness, and responsibility in advertising. Potential to benefit society with transparency in marketing.

  3. How can marketing be unethical? Exaggerate effectiveness. Manipulative claims. Altering images. Misrepresentation. Exploitation. Spam. False brand comparisons.

  4. Ikea – Unethical Marketing

  5. Why is ethical marketing important? Promotes credibility. Encourages ethical marketing in competing companies. Attracts consumers seeking honest advertising.

  6. It’s not always what is “right and wrong” Ideas of right and wrong differ from person to person. Age of “spin” Code of ethics: Set of values that represent the way a company does business.

  7. Ethical Dilemmas Selling customer information Stealth marketing Flawed products Comparison marketing

  8. Ethics in marketing Watch out for unethical tactics. Support companies that use honest and transparent tactics in their marketing to encourage other companies to do the same.

  9. Sources. Meglia, F. D. (n.d.). Four Ethical Dilemmas in Marketing. Retrieved April 24, 2017, from https://www.monster.com/career-advice/article/ethics-in-marketing M. (n.d.). Ethical Marketing. Retrieved April 24, 2017, from http://www.marketing-schools.org/types-of-marketing/ethical-marketing.html Writer, L. G. (2010, August 10). Examples of a Code of Ethics for Business. Retrieved April 24, 2017, from http://smallbusiness.chron.com/examples-code-ethics-business-4885.html Lamb, C. W., Hair, J. F., & McDaniel, C. (2015). MKTG 8. Mason, OH: South-Western. Statement of Ethics. (n.d.). Retrieved April 24, 2017, from https://archive.ama.org/Archive/AboutAMA/Pages/Statement%20of%20Ethics.aspx

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