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Matthew R. Arrants Pinnacle Advisory Group 76 Canal Street Boston, MA 02114 Telephone: 617-722-9916 Fax: 617-722-9917 marrants@pinnacle-advisory.com. Western Mass Outlook. Pinnacle Realty Investments. Pinnacle Advisory Group. Western Massachusetts Outlook. Market Overviews Worcester
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Matthew R. Arrants Pinnacle Advisory Group 76 Canal Street Boston, MA 02114 Telephone: 617-722-9916 Fax: 617-722-9917 marrants@pinnacle-advisory.com Western Mass Outlook Pinnacle Realty Investments Pinnacle Advisory Group
Western Massachusetts Outlook • Market Overviews • Worcester • Springfield • Industry Trends • Regional Competitive Overview • Resort Industry Overview • Factors Affecting Demand • Pinnacle Projections • Worcester • Springfield • Berkshires
Worcester Occupancy1990 - 2002 Source: Pinnacle Advisory Group
Worcester Average Rate 1990-2002 Source: Pinnacle Advisory Group
Worcester RevPAR 1990 - 2002 Source: Pinnacle Advisory Group
Worcester Area • Supply Growth • 1998-2002 – 5.3% • Average Rate Growth • 1998-2002 - 3.4% • Average Market Occupancy • 1998-2002– 69%
Worcester – New Supply • Residence Inn – 124 Rooms 2004? • Convention Center Hotel – 200 Rooms - January 2005 • 4 Proposed hotels in Auburn???
Springfield Occupancy1990 - 2002 Source: Pinnacle Advisory Group
Springfield Average Rate 1990-2002 Source: Pinnacle Advisory Group
Springfield RevPAR 1990 - 2002 Source: Pinnacle Advisory Group
Springfield Area • Supply Growth • 1998-2002 - 1.6% • Average Rate Growth • 1998-2002 - 3.4% • Average Market Occupancy • 1998-2002– 65%
Springfield Area – New Supply • Springfield • Hilton Garden Inn–143 Rooms - Sept 2002 • Boutique Hotel–135 Rooms - April 2005 • West Springfield • Residence Inn–88 Rooms - January 2002 • Chicopee • Hampton Inn – 112 Rooms - September 2002 • Holyoke • Homewood Suites – 120 Rooms – Mid 2004?
Recent Industry Trends • Shortened Booking Window • Limited International Demand • Shorter Stays • Value Conscious Travelers • Increasing Use of the Internet
Regional Competitive Overview • New England Mountains • Now a Four Season Destination • Cape and Islands • Holding Steady • Southeast Connecticut • A major new destination • Rhode Island • Growing as a Destination
Resort Industry Overview • Northeast • Holding Up Well • Southeast • Lack of International Demand • Caribbean and Central America • New Supply and Lack of Demand
Factors Affecting Demand • Terrorism • Fear of Flying • War in Iraq • Uncertainty • Economy • Lack of Corporate Demand • Consumer Confidence • Price Sensitivity
Regional Factors Affecting Demand • Weather • Boston Convention Demand • Corporate Demand • Transportation
Pinnacle Projections - Worcester • 2003 • Occupancy Down 2 – 4 points • Average Rate down 2 – 4 percent • 2004 • Occupancy up 0 - 2 points • Average Rate up 0 – 2 percent
Pinnacle Projections - Springfield • 2003 • Occupancy Flat – Up 2 points • Average Rate down 1 – 3 percent • 2004 • Occupancy up 0 – 2 percent • Average Rate - Flat
Pinnacle Projections - Berkshires • 2003 • Occupancy Up 0 – 2 points • Average Rate Up 1 – 3 Percent • 2004 • Occupancy - Flat • Average Rate – Flat – down 2 percent
Pinnacle Realty Investments Western Mass Outlook 2004 Rachel J. Roginsky, ISHC Pinnacle Advisory Group 76 Canal Street Boston, MA 02114 Telephone: 617-722-9916 Fax: 617-722-9917 rroginsky@pinnacle-advisory.com Pinnacle Advisory Group