20 likes | 91 Views
Creatin g a New Platform of Commercial Transactions and SNS. Process B His/her friends, potential customers interested in the movie, click the link. -> Page of the café pops up -> It only contains brief information about location and service hours. Process A
E N D
Creating a New Platform of Commercial Transactions and SNS • Process B • His/her friends, potential customers interested in the movie, click the link. • -> Page of the café pops up • -> It only contains brief information about location and service hours • Process A • That a friend watched 007 Sky Fall at CGV pops up at the Newsfeed *Note Current facebook does not allow any commercial transactions • ADDED Process C • Direct link to commercial transactions WITHIN the Facebook Platform
Creating a Virtual Ecosystem Centered on the FB Platform Examples of Free Promotional Agents • The Cycle of Free Promotional Agent • * Free Promotional Agent • -Users voluntarily post about what they buy, watch, listen to, and read on Facebook • Facebook users are both potential customers and potential promotional agents • Create a virtual ecosystem centered on the platform