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Assessing Portalness

Assessing Portalness. DeSimone, B. (2004). Assessing portalness. Campus Technology. Retrieved Dec. 17, 2004, from http://www.campus-technology.com/news_article.asp?id=10355&typeid=155. How do we assess success of a portal?.

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Assessing Portalness

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  1. Assessing Portalness DeSimone, B. (2004). Assessing portalness. Campus Technology. Retrieved Dec. 17, 2004, from http://www.campus-technology.com/news_article.asp?id=10355&typeid=155

  2. How do we assess success of a portal? • Portal: single web location or address where individual can access services and information important to individual • How well does portal succeed in offering self-managed, personalized and customized information environment • What are the attributes of successful portal, and how well does implementation measure up?

  3. Horizontal and Vertical attributes • Horizontal: aggregate content and services across breadth, with personalization of interests and appearance • Vertical: depth and pertinence of content and services, related to role of individual.

  4. Horizontal Attributes • Significant number of content/service choices • Ability to arrange choices on and across pages within the portal • "Skin" choices (ability to change general appearance) • Font, color choices (ability to change specific appearances) • Agile visual integration (default consistent appearance for static and dynamic content).

  5. Vertical Attributes • Authorization (user ID and password) • Affiliation detection (part of the enterprise) • Affiliate type detection (student, faculty, staff, alumni) • Association (department, class, school) • Process integration (single sign-on; data/process integration across multiple applications and services).

  6. Magic Quadrant P=Personalization C=Customization Vertical (customization) Horizontal (personalization)

  7. Examples of working together • Horizontal services: email, online registration, online courses, online communities, employee services • Vertical access: single signon • Horizontal online communities and content presented to individual based on vertical affiliation, with horizontal abilities to select, join, and arrange content based on preferences

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