1 / 20

By: Owen Moore, Nicole Prague, Chelsea Monahan, Kate Rosinski, Suzie Morgan

“turn old fabrics into new favorites”. By: Owen Moore, Nicole Prague, Chelsea Monahan, Kate Rosinski, Suzie Morgan . Website Development Plan. Website Strategy. The website architecture will consist of creating tailored click paths of task oriented users and experiential users

blue
Download Presentation

By: Owen Moore, Nicole Prague, Chelsea Monahan, Kate Rosinski, Suzie Morgan

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. “turn old fabrics into new favorites” By: Owen Moore, Nicole Prague, Chelsea Monahan, Kate Rosinski, Suzie Morgan

  2. Website Development Plan

  3. Website Strategy • The website architecture will consist of creating tailored click paths of task oriented users and experiential users • Integrated video media from our youtube channel will give the the website a greater ability to engage users which creates a stickiness appeal • Credibility will be added by registering with the 'Truste Certified Privacy Group' and their certified logo will be implemented into the website, which will link through to the privacy policy page

  4. Design Model • Strategy: The simple goal for the website is for users to order one of our items. On the other hand the goal for users who vist the site would be to find or build a product which fits their needs • Scope: The features and functions of the website can be identified by the websites architecture and what it entails

  5. Design Model - Continued • Structure: Flow Diagram

  6. Home Page - Prototype http://designowenmoore.com/_other/covercarry/

  7. Search Marketing Plan

  8. Organic Search Strategy • Index on: Google Yahoo! Bing DMOZ • Title Tag: “Custom Laptop Bags, Electronic Accessories by Cover & Carry.” • Meta Tag: Same as our AdWords

  9. Organic Search Strategy • Path and file names: http:///www.covercarry.com/DIYD http//www.covercarry.com/faq • First words: “Turn Old Fabrics into New Favorites with the Do-it- Yourself-Design process. Create Now!” • Linking: Links from contests and promotions on social media sites Ask blogs with complementary content to link us Ex. Painfully Hip

  10. Paid Search Strategy • Google AdWords: Laptop bags, laptop cases, laptop sleeves, laptop covers, customizable laptops, customizable laptop cases, custom computer cases, custom pc cases, custom cell phone covers, custom cell phone skins, custom phone skins, recycle old clothes • Additional Keywords included, but not yet searched enough for competitors and bidding include: Laptop cases and bags, laptop carrying case, ipod case, do-it-yourself-design, old clothes into cases, unique laptop sleeve, etc.

  11. Goals • Attract 600 unique visitors within the first 3 months • Produce a minimum of 100 custom-made bags within the first two months • Build social media aspects of the site by getting 30 or more people to post pictures or contribute to the blog within the first two months • Create buzz and awareness about the site

  12. Marketing Plan

  13. Promotional Strategies • Banner ad swaps with “affiliates” including: Etsy Michael’s Jo-Ann Fabrics

  14. Promotional Strategies, cont. • Smaller ad placements on popular blogs dealing with fashion, technology and sustainability, such as: • Painfully Hip • The Cut • The Sartorialist • Gizmodo • Lifehacker • TechCrunch • TreeHugger

  15. Promotional Strategies, cont. Seasonal contests: • Spring- Pretty in Pastels, featuring pastels and floral prints • Fall- Book Smart, featuring professional attire • Winter- Brrrr-rilliant Fashion, featuring coats, blankets, etc. Themed contests: -Pajama Party -Fabulous in Flannel -Show Your Team Spirit

  16. Promotional Strategies, cont. Social Networking -Facebook Connects Cover & Carry to its fans Post info, updates, links, pictures, and contests Users post discussions -TwitterConnected in real time Directs messages to followers -Blog Ads Cover & Carry focus: DIYD culture, fashion trends, company news

  17. Promotional Strategies, cont. Sales Promotion -Seasonal discounts Back-to-school and graduation $5 off and occasional free shipping on purchases over $75 Gift with initial purchase over $20 -Matching iPod or cell phone cover with logo Refer a friend, get 20% off

  18. Promotional Strategies, cont. Event Sponsorship -Connect with Michael’s and Jo-Ann Fabrics -Host workshops specifically for creating simple electronics cases -Increase awareness of the Cover & Carry brand -Strengthen ties with other popular local craft stores.

  19. Budget Total Budget= $4,600 Total Budget= $35,450 Total Yearly Budget for all parts: $40,050 *Not included in this budget: Banner ads on affiliate sites: $0 Social networking: $0

  20. Any Questions? Thank You.

More Related