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WHITE HAT-ish CONTENT SPINNING

WHITE HAT-ish CONTENT SPINNING. WHO AM I ? Christopher Ulrich. Computer geek in the late 70 ’ s & early 80 ’ s Business owner & Attorney in the early 90 ’ s Started on the internet in 1991 Left the full-time practice of law for the internet in 1997

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WHITE HAT-ish CONTENT SPINNING

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  1. WHITE HAT-ish CONTENT SPINNING

  2. WHO AM I ? Christopher Ulrich • Computer geek in the late 70’s & early 80’s • Business owner & Attorney in the early 90’s • Started on the internet in 1991 • Left the full-time practice of law for the internet in 1997 • One of the first domain, hosting, PPC & SEO companies • $650 million in revenue for clients like Buy.com, Register.com, Orvis, Cingular, TimeLife, Citigroup, NBTY, CA, etc… (meaning: early & old school) • Today: 75% of focus is on law firms, 25% on traditional business, 95% on lead generation

  3. MANDATORY DISCLAIMERS: Nothing in this presentation is legal advice.I am not here as an attorney. I am here as a Marketer. Therefore, take nothing I say seriously,and definitely do not rely on it for anything.

  4. CONTENT SPINNING

  5. For more than a decade, starting in 2003,spinning produced amazing results for me… Until around 2009, when people separately“discovered” the concept…And turned it into a product, abused it,and today the method is usedto produce cheap crap…

  6. The good news is this:GOOD spinning never stopped working. It is a lot of work, but it is worth it. Today, let’s look at the RIGHT wayto spin, rank and succeed…

  7. word or phrase { word or phrase | alternative phrase | another way of saying it }

  8. “I love dogs and hate cats.” I {love|adore|really like} {dogs|canines|puppies}and {hate|detest|loathe|can’t stand} {cats|kittens}{.|!} = 3*3*4*2*2 = 144 permutations I adore puppies and loathe kittens! I really like dogs and hate cats. …

  9. Sample Spin of 1000 Word Article 1,000 Word Article … 100 sentences … 6 rewrites of each sentence … 2 phrases in each sentence with 3 rewrites each … 5.175 x 1085 spun permutations 1.33 x 1050 atoms on Earth, 7.669 x 1067 in the Milky Way and 1 x 1082 atoms in the entire universe.

  10. GREAT CONTENT SPINNING Not the “auto-spun” junk. Great content spinning takesone great piece of content and multiplies it into 100’s or 1000’s of great pieces of content.

  11. How Spinning Can Be Used Who here spins & posts where?

  12. Are You Using Spun Content As … 3rd Tier Content (Boosting 2nd Tier) 2nd Tier Content (with links to the PBN) 1st Tier Content (the PBN itself)

  13. Here is where I use it … MONEY SITES

  14. CONTENT SPINNING WORKS IF … You start with great content … You create high qualityunique variations ...

  15. Google does indexgood (well spun) content.

  16. Spinning Results: • Promotional Site – 18,000 pagesfrom one spun article • Local service company – 400 pagesfrom one spun article • Telecom – 600 pages from onespun article

  17. Spinning Results: • 90% of Pages are Ranking • with NO Link Building

  18. AUTOMATED CONTENT SPINNING Google hates crap, not “spinning” per se. “My home page really needs work.” {My|Our|Mine} {home|house|condominium}{page|sheet of paper|leaflet} {really|definitely|clearly}{needs|wants|lacks} {work|job|career}. Mine condominium sheet of paperdefinitely lacks career.

  19. GOOD CONTENT SPINNING 1. Invest in great original content 2. Manually rewrite sentences (sentence spinning)3. Follow a structured approach4. Limited word and phrase spinning 5. Ensure sample output is high quality and readable6. Do not “Tighten Up” until everything is finished

  20. GREAT CONTENT SPINNING • 1. Invest in great original content • Well written content – 700 to 1200 words. • Compelling content that gets people to act. • Use short sentences whenever possible.

  21. 1. Invest in great original content • Research what is relevant to the users • Determine what pains people suffer • Talk to relieving the pain • Good stories / content • Answer the questions people have

  22. 1. Invest in great original content • Page Title • Page Slug (page name) • Meta Title • Meta Description • Meta Keywords • One Headline Every 3-4 Paragraphs • … ALL of these will be spun !!!

  23. 2. Manually rewrite content by hand (Sentence Spinning) • Using Templated layouts (I will be putting online),do 3-6 rewrites of each sentence. • Vary the length and structure of sentences. • Rewrite some sentences as two sentences. • No word / phrase spinning at this stage.Stick with the same nouns & spinnable adjectives.

  24. Even when rewriting sentences … You are rewriting for PEOPLE, not for Google

  25. Use a Structured Writing ApproachKeep things High Quality & Readable

  26. GOOD CONTENT SPINNING

  27. At this stage, I use SQUARE BRACKETS [ ]Not Curly Brackets { } Avoids “Nested Spinning” Issues

  28. A 1-2 page document can grow to15-30 pages, mostly white space.

  29. Do NOT “Tighten Up” your piece.It becomes impossible to read & edit.

  30. 3. Follow a Structured WRITING Approach • Use Templates to Keep Content Well Formatted • Use consistent writing rules • No Synonyms (attorney / lawyer) • Do not vary your adjectives and adverbsduring the rewrite (that comes later) • No “a” or “an” – drop them from your vocabulary.Use “your” and “the” and other filler words.

  31. 4. Limited Word and Phrase Spinning • After you finalize the sentence rewrites, do very limited Word & Phrase spins • Only words & phrases you trust that have no ambiguous meanings • Know your content – if you talk about real estatewebsites, “home”can be a home page or ahouse … make sure you don’t confuse it.Instead write with “house” and spin in “home” • Use Microsoft Word orTheBestSpinner as an EDITOR (no automatic settings)

  32. ORIGINAL: The lawyer is great at this type of case. [ The lawyer is great at this type of case. | When it comes to this type of case, this lawyer is great. | Many people face this type of case, and this lawyer is great at handling these cases. ]

  33. [ The {lawyer|attorney} is {great|outstanding} at this{type|sort} of {case|lawsuit}. | When it comes to this {type|sort} of {case|lawsuit},this {lawyer|attorney} is {great|outstanding}. | Many people face this {type|sort} of {case|lawsuit},and this {lawyer|attorney} is {great|outstanding} athandling these {cases|lawsuits}. ]

  34. 5. Ensure all sample output is high quality and readable • Proof Read At Least 5 Spun Versions • Spelling / Grammar Errors? Easy to fix at this stage because of the formatting. • [ • The {lawyer|attorney} is {great|outstanding} at this{type|sort} of {case|lawsuit}. • | • When it comes to this {type|sort} of {case|lawsuit},this {lawyer|attorney} is {great|outstanding}. • | • …

  35. 6. Do not “Tighten Up” until everything is finished [ The {lawyer|attorney} is {great|outstanding} at this{type|sort} of {case|lawsuit}. | When it comes to this {type|sort} of {case|lawsuit},this {lawyer|attorney} is {great|outstanding}. | …

  36. 6. Do not “Tighten Up” until everything is finished • At this stage, content is “long” with lots of line breaks • Do not delete line breaks and “tighten up”content until everything is 100% ready to go… • An editor like Notepad++ or Textpad are greatat removing line breaks – CHR(10) & CHR(13) • Once you’ve removed all and everything isone massive tight block of text, replace your-----Paragraph----- with two line breaks …

  37. Guerilla & Revenue Tactics

  38. Guerilla & Revenue Tactics Use this content on multiple sitesWhy not rank 5 sites for this client?

  39. Guerilla & Revenue Tactics Use this content for multiple clients If you have a landscaping site that ranks,replicate & re-spin for non-competinglandscapers across the country

  40. Guerilla & Revenue Tactics Drip Spun Content Create 120 pieces, and add 10 per month for a year, on-going value for clients, no additional work other than posting.

  41. Guerilla & Revenue Tactics Split Tests Not sure what Google will like best?Post 100 versions of a page, allunique, and see which Google likes bestand analyze your results.

  42. Guerilla & Revenue Tactics “Related Pages” Spinning “related links” <a href=“{page1}{page2}”>{Anchor1|Anchor2}</a>

  43. Guerilla & Revenue Tactics Images / Video Spin Which Show Up, what is in ALT text,surrounding text

  44. Guerilla & Revenue Tactics Advanced: Merge Data • Cities • Map Locations • Services • Which pages to interlink as related • Which videos / images to display

  45. Questions? Contact Me Christopher Ulrich Direct Response Group chris@drg1.com 516-420-5000 x701 Coming Soon: www.NotSpun.com

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